Collaboration
How to Write and Assign Tasks to Gen Z for Super Engagement

Recruiting Millennials, selling to Millennials, writing for Millennials, we are all Millennials… How to engage Millennials, make them feel comfortable at work, consider their ambitions and emotions… What to do for Millennials to be happy… Okay, it seems the hullabaloo around Gen Y winds down in these latter days.
Why?
It’s because the growing numbers of Generation Z enter the workforce. And now, we brands and hiring managers have new pain in the neck: we need to reconsider recruiting and retaining practices for engaging this younger generation and create a work culture that keeps them around.
Why so soon?
Born in 1998 and above, Gen Z representatives seem too young to break into a job market. However, 75% of them are ready to forgo a college education and start working for a company that would provide them with training and, therefore, necessary skills.
“With so many e-learning programs and online courses available today, young people prefer skipping college and go straight to work,” says Samantha Engman, Freelance Writers Quality Control at Bid4Papers. “Avoiding student debt is another reason. Or, as some of our outsourced writers admit, they are in college for grades and diplomas; but at the same time, they do side work to get experience and skills for their future careers.”
This new mindset marks a significant shift from traditional education-to-career pathways, and it urges companies to rethink how they offer learning and development opportunities from the get-go. Companies that emphasize internal upskilling and mentorship programs will likely have a competitive edge when attracting Gen Z talent.
Besides their stormy enthusiasm to join a workforce asap (20% of employees will be Gen Z by 2020), the work attitude and behavior of this age group differ from Millennials’ by far. Gen Z expert, Ryan Jenkins explains:
“In many ways, Generation Z is the extreme version and the opposite of Millennials. They are more global, pragmatic, tech-dependent, entrepreneurial, and individualistic. At the same time, they are less educated and focused.”
He shared twelve insights on Gen Z work attitudes and behaviors for hiring managers to understand how to attract and engage this type of workers. Their expectations and perspectives of work may turn into a big challenge for recruiters.

Unlike Millennials who seek purpose and collaboration, Gen Z tends to prioritize financial stability, autonomy, and career growth. They value directness and efficiency in communication, and they are less tolerant of vague feedback or overly hierarchical management.
They also approach job-hopping differently. While Millennials were often labeled as “job-hoppers” in search of passion, Gen Z is more strategic: if an opportunity doesn’t deliver value, experience, or skills, they’ll move on fast. This puts pressure on employers to offer clear career trajectories and measurable growth opportunities early on.
Things to consider:
Their exceptional experience: Gen Z wants to work in a company that’s mobile, socially responsible, and trendy.
Their tech background: Gen Z responds to new recruiting tactics such as AI or machine learning.
Your employer brand: Gen Z will more likely apply if you manage your company brand (say by sharing employer brand videos) and have a positive reputation on the job market.
How to manage Gen Z and engage them to work?
Their expectations are more about the day-to-day experience at work. Though a benefits package matters, Gen Z employees also want to be socially connected with everyone in the company, including their boss, and be able to contribute to it rather than just spend time there and earn money. They look for mentors, not employers:
“If you manage Gen Z, you’re not only managing their skill performance, you’re also kind of coaching their life as well,” says Heather Watson, Behavioral Designer at GEN HQ. “They want buddies and friends, which goes against everything you’re taught in a management class.”
Keep it in mind when writing and assigning tasks to your Gen Z employees. Yes, they are talented. Yes, they are creative thinkers, able to analyze tons of information and practice multitasking. But their mindset is not like the one of Gen X and Y. Motivation, inclusion, and no favoritism at work are the main keys to good performance.
Gen Z also expects regular feedback, but not in the form of annual reviews. They prefer real-time, constructive feedback, whether through casual check-ins, peer reviews, or digital collaboration tools. Transparency is key – being open about company goals, team challenges, and individual expectations builds trust and engagement.
Assign tasks like a boss
Be specific when writing tasks for Gen Z employees. Unlike with Gen Y (Millennials), they consider concise and clear instructions a chance for blue-sky thinking.
Interest is the #1 motivation for Gen Z. Exciting tasks and a lack of boredom are part of their state of comfort.
Gen Z employees can do several tasks simultaneously and without losing quality. It’s their superpower. But they aren’t ready to work with projects, the point of which they don’t understand. They need to know: what they do, why, and what it has to do with the company goals.
To enhance engagement, break larger projects into smaller, manageable milestones. Gen Z thrives on short-term wins, so setting clear deliverables for each phase of the project keeps them motivated. Integrate gamification elements – leaderboards, recognition badges, or performance-based incentives – to create a dynamic and stimulating work experience.
Be flexible
Gen Z representatives don’t like fixed working hours and don’t understand why they should sit in the office nine-to-five. They work when they feel comfortable to work. They consider work a bunch of tasks to complete to good quality and in time. Deadlines are the only restriction they accept.

Gen Z doesn’t accept control but follows the rule of the game, when they know time frames to consider. Strict schedules are not for them, and that’s among the reasons why freelancing stands by its guns today. According to research, most workers will be freelancing by 2027: Gen Z realizes they can earn money from anywhere, while traveling the world.
Besides, Gen Z is the most entrepreneurial generation. They are ready to start writing business, launch startups, save the planet, whatever: they must be competitive and stay extroverted. So provide them with the opportunity to work remotely, be flexible concerning their working schedule, and give them a chance to fulfill potential.
Create a challenging and rewarding environment
The task you have for Generation Z should not be ambitious but feasible. In other words, set SMART goals; otherwise, their productivity and work efficiency will suffer.
Gen Z is not ready to wait. They grew up in a relatively safe and comfortable environment, where their every wish could come true within a year. They don’t look into the dim and distant future, and their horizons are closer. So employers need to not only set deadlines for completing the task but for achieving the first measurable results, either.
To further engage them, integrate mentorship programs or peer learning opportunities. Gen Z values mentorship but prefers a non-hierarchical approach, where learning is a two-way street. Establishing reverse mentoring, where younger employees share insights with senior staff (especially in areas like digital trends and social media), fosters collaboration and makes them feel valued.
Have a mission and care about the world
Gen Z is a generation with strong morals, deep concerns on climate change and alternative fuels, attention to politics and society, and more. They are serious about voting and environmental practices, so they will take all these issues into account when choosing a workplace.
To engage them, make sure your brand is socially and environmentally responsible. Practices like green marketing, a partnership with non-profit organizations, hosting fundraisers, or giving back to the community in other ways would be a big plus. Demonstrate what your company can offer to the world, and continue to develop ethical and progressive business practices.
Beyond corporate responsibility, Gen Z also expects inclusivity in leadership. Representation matters to them, and they look for workplaces where diversity isn’t just a buzzword but a lived experience. Companies with diverse leadership teams and transparent DEI (Diversity, Equity, and Inclusion) initiatives are more attractive to this generation.
Also, celebrate diversity in your company. As most of Gen Z admit, this aspect affects their decision to work there. Plus, brands with inclusive cultures are more successful:
And last but not least
Offer the opportunity for their professional growth. Gen Z is jam-packed with YouTube how-to’s on every question in every niche today, so stay tuned and give innovative solutions to satisfy their learning needs.
With a better understanding of Gen Z expectations and preferences, you will develop effective training programs for young co-workers. Provide training in small units and short-term activities, deliver it in an accessible manner – and they’ll thank you.
Microlearning is the future of Gen Z training. They prefer bite-sized, on-demand learning over lengthy training sessions. Use interactive content, such as podcasts, video tutorials, and gamified e-learning modules, to keep them engaged.
Furthermore, offering career path transparency is crucial. Unlike previous generations, Gen Z wants to see a clear trajectory for their professional development. Regular career mapping discussions, skill-building workshops, and internal mobility programs will keep them motivated and invested in your company.
By recognizing and adapting to these key characteristics, businesses can create a workplace culture that not only attracts but also retains the best Gen Z talent.
Collaboration
4 Common Problems of Virtual Teams are Solved

Low-stress level, no commute, no shoes, PJs only, spending more time with family and friends, and so much more. Sounds neat right? According to some studies, remote work has brought higher productivity and a more positive work-life balance since the beginning of the pandemic. However, it’s not all rainbows and butterflies, is it? We have been facing some challenges, to say the least. We struggle with unplugging ourselves once the work is done for the day, we need our office gossip, and even though we don’t need to wear shoes, we still kinda miss them. Many problems can appear when we are managing virtual teams. However, does that mean we cannot ace a video meeting or have the same level of communication with our teammates as we did before? Never! All we have to do is get our hands to the right collaboration tools to manage our virtual teams. I give to you the solutions to the most common problems we’ve faced working from home. Trust me, it really is as easy as pie!
1. Communication breakdown: it’s not all about messages — it’s about meaning
The one most reported problem of remote teams is communication — or the lack of it. But it has nothing to do with missed messages. It has everything to do with lost context.
When you communicate face-to-face, 70–90% of what you intend is communicated through body language, tone of voice, and facial expressions. Remote workers lack that level. An urgent message meant to be productive will be cold. A wait in responding will be perceived as not caring.
That’s why business communications tools like Chanty, Google Chat, and GoToMeeting aren’t nice-to-haves, they’re must-haves. They facilitate teams to communicate in real-time, clarify their communication, and utilize richer media like voice and video. Still, the best tool is nothing without a shared communication culture.
HR comes into play here. Get teams to figure out how they communicate: messaging vs. meeting, how they handle urgency, and what “offline” means. Prioritize making voice notes and camera-on calls the new normal to bring back that human feel.
Communication isn’t only about words. It’s about being heard — and feeling connected.
2. Collaboration without clarity: the hidden cost of scattered work
In an office, things naturally tend to overlap. You stretch over a desk. You cut off someone at the coffee machine. You interpret a face at a brainstorming session.
In virtual teams, it doesn’t happen. And without the proper tools, folks will naturally feel like they’re working in solitude — despite being part of a team.
This is where Google Workspace, Microsoft 365, Dropbox, and OneDrive come in. These apps are not simply storage devices — they create a virtual workspace where collaborators can work together. Teams can work together on docs, comment in real-time, and have one source of truth.
But what really matters is psychological safety. If employees don’t feel free to give each other working drafts or ask for help, technology can’t fix that. HR leaders must create a space where collaboration means learning alongside one another, not just working alongside one another.
Technology reduces the friction. But humans reduce the fear. That’s how collaboration thrives.
3. Remote project confusion: why visibility matters more than ever
Without structure, remote projects can drift. Deadlines are missed. Jobs get blurry. Team members do not know what others are doing — or what they must do.
Project management tools like Asana, Jira, Basecamp, and SmartTask bring much-needed discipline. They break goals into doable pieces. They delegate tasks. They provide timelines and certainty.
But aside from task management, these sites are emotional clarity tools. When everyone can see who’s working on what, stress goes down. Nobody feels like they’re doing it all themselves. Nobody feels ignored. Transparency is peace of mind.
For HR, it’s a golden opportunity. Utilize these tools not just for productivity — but for inclusion. A reserved junior team member during meetings can spring to life when they are given clear guidance in a task board. A mute struggler might reveal to us their stress in overdue assignments.
Project management tools have secrets. Savvy HR teams listen intently.
4. Time and productivity tracking: from surveillance to self-awareness
Time tracking is one of the more controversial aspects of remote work. Done badly, it’s intrusive. Done well, it’s an amazing wellness and performance tool.
TimeDoctor, Hivedesk, Toggl, and PomoDone are some of the applications that enable teams to see how they spend their time. They show data on attention, idleness, and task-switching. To remote teams, this isn’t accountability — it’s awareness.
Most remote workers struggle to “switch off.” They work longer, take shorter breaks, and quietly burn out. HR can use time-tracking data not as a punisher, but as a protector. Recognizing overwork early is an act of care.
Furthermore, these tools empower people. People can look at when they’re most productive, or where they drift off course. They can set their own schedules, and build better habits.
The true value isn’t in tracking time — it’s in getting time to work more effectively for individuals.
Final Thought
No matter how many tools you bring on board, virtual teams will fail if their human needs are not met. The need to connect. To be seen. To understand. To trust.
Which makes HR’s role so critical. You’re not just choosing software —you’re developing culture. When you combine great tools with compassionate leadership, you don’t just solve issues — you create an environment where remote doesn’t equal removed.
Because in the end, remote teams don’t succeed because of technology.
They succeed because they care.
Collaboration
10 Pros and Cons of Working Remotely

Work-from-home arrangements are most successful when employers set clear parameters and invest in technology, such as videoconferencing, to help remote personnel feel like they are part of the team, – McDonald
Remote working, working-at-home, telecommuting, and any other similar variations of terms that describe working outside the walls of a traditional office, are getting increased popularity in recent years. Before Covid 19 working from home was a luxury that many of us dreamed of. Seeing pictures of remote workers in some distant places was something that we all wished for (at least I know I did). But let’s be real. Not all that glitters is gold. Working from home has some pitfalls as well.
There are many studies and statistics that favor both ways but together with my team, we decided to make a pros and cons list that will take you in and help you investigate this way of working, letting you weigh the advantages and disadvantages of the same.
The psychological and practical benefits of remote work
Let’s be honest — commuting five days a week to gaze at fluorescent lights while battling back-office gossip and surprise meetings isn’t necessarily a productivity dream. Remote work isn’t a trend — it’s a work life upgrade. And no, not because you can go to meetings in your pajamas (although we wouldn’t judge either).
This is what really makes remote work a game changer — for employees and HR teams.
1. You might actually get more done
Working remotely usually means fewer distractions. No watercooler conversation, no spontaneous 45-minute “quick syncs,” and none whatsoever heating fish in the break room.
- How it works: When you’re in charge of your surroundings, you focus more. It’s not anecdotal— psychologists call this lower cognitive load. Your brain isn’t spending energy repressing distractions.
- HR tip: Time to move beyond “Are they online?” to “Did the work get done well?” Focus on results. Trust trumps micromanagement.
2. Autonomy = Motivation
When people have control over how, when, and where they get their work done, magic happens. Self-Determination Theory (Deci & Ryan) is a reminder that autonomy is a strong psychological driver of motivation and engagement. In plain English? People want to be trusted adults.
- In the wild: Remote workers are more likely to feel happy to be responsible — not less. When employees take ownership, they’re apt to deliver.
- HR tip: Grant autonomy, but don’t lose sight of the map. Flexible policies work best alongside clearly set goals and accountability. Freedom thrives with structure — not chaos.
3. Work-life fit wins over work-life “balance”
“Balance” is such a misnomer, as if the work and life are two even weights on the scale. Come on — it’s more like thrashing about with fiery torches. Remote work allows us to glide between roles so seamlessly: parent, partner, pro.
- Psychological perk: It enhances cognitive flexibility and reduces role conflict. In other words: fewer meltdowns between meetings and school runs.
- HR tip: Foster healthy boundaries. Asynchronous options and thoughtful communication windows prevent burnout while keeping the momentum going.
4. No commute = time (and sanity) regained
Let’s do the math. If your one-way commute was 45 minutes, that’s 90 minutes a day—7.5 hours a week. That’s nearly a whole workday stuck in traffic or wedged between strangers on public transit.
- In practice: People use that time to sleep more, eat well, exercise, or spend time with loved ones. All of which results in better work performance.
- HR tip: Sponsor wellness initiatives that capitalize on this gained time. Maybe offer fitness app stipends or reward morning mindfulness routines.
5. A Personalized workspace reduces daily stress
Office thermostats are the holiest workplace battleground. In your own home, you can finally tailor your seat height, control the volume, and sport fuzzy socks without worry.
- Science claims: Reducing “micro-stressors” (like ambient noise or inadequate lighting) supports emotional control and cognitive concentration.
- HR tip: Don’t simply send a laptop. Offer ergonomic advice, remote office stipends, or even workspace setup courses. Help people craft a space where they can actually thrive.
6. Alignment with natural productivity rhythms
Some of us are most productive at 6 a.m. Others discover their creative rhythm after dinner. Chronobiology confirms: people have different natural rhythms. And no, early risers aren’t “better workers” — they’re just wired differently.
- Real-world win: Writers, coders, and designers often say their best work happens outside the 9–5. Letting people match tasks with energy leads to more “flow” and better output.
- HR tip: Embrace results over rigid hours. Define collaboration windows, but let people control when they dive into deep work. You’ll be surprised at the quality that comes out of a 10 p.m. burst of genius.
7. Improved retention and organizational commitment
If people feel they’re trusted, respected, and able to manage their own lives, they’ll stay around. Happiness isn’t an amenity — it’s a retention device.
- Brain boost: Happy workers are healthier, more engaged, and more productive. It’s basic psychology — having control reduces stress.
- HR tip: Offering remote opportunities and flexible work schedules makes your company’s employer reputation shine. It’s no longer an incentive — it’s the standard.
The quiet challenges of working remote: What we don’t talk about enough
Remote work can be empowering — but it’s not always easy. While convenience and adaptability are the touted benefits, many remote workers struggle with issues that quietly undermine focus, engagement, and productivity. Some are personal. Some are structural. Either way, they’re real — and HR leaders need to see them if they want to make remote work truly work.
Here’s a closer, more honest look at why remote work is difficult—and how it isn’t.
1. Lack of structure can derail your day
Without the outside rhythm of office life, it’s easy to get in late, take too many breaks, or succumb to multitasking wicked habits. That much freedom is disorienting. Projects are delayed. Focus drifts. The line between “working” and just sitting in front of a screen becomes muddled quickly.
- Why it happens: Our brains need context and environmental cues to stay task mode. Working in bed or jumping straight from breakfast to meetings can lead to decision fatigue and confusion.
- What helps: Morning routines, blocks of time, and shutdown ceremonies. HR can step in with digital calendars, self-management training, or apps that allow employees to schedule their days with purpose — not anxiety.
2. Loneliness isn’t just emotional — it’s cognitive
Yes, home working makes room. But excessive isolation depletes its benefits. Studies reveal that loneliness engages the same brain mechanisms as physical pain. Over time, loneliness anaesthetises the mind, causes reduced motivation, and increases stress.
Even introverts report they feel a kind of “post-slow disconnection” from their company culture and team. And when lines between home and work begin to blur, it’s easy to just continue working past dinner time — not because you’re being productive, but because there is no off-switch. And so the line blurs even further.
- What helps: Authentic connection — not forced “fun.” HR can create room for real moments: peer sharing, learning circles between peers, or relaxed check-ins human and not required. Encourage hard stop times and authentic lunch breaks, too.
3. Visibility is a real problem
When no one sees your work, it’s natural to question whether it makes a difference. For remote workers, that “out of sight, out of mind” effect is more than intuition. It’s an obstacle to visibility, project work, or career advancement.
- Mind over matter: Motivation theories like Drive by Daniel Pink posit that advancement and acknowledgment are key to motivation. When feedback disappears, so does motivation.
- What helps: Maintain an achievement log. Send regular (but short) reports. Managers have to be trained by the HR function to hold people accountable for results, not effort. Peer feedback and formal performance reviews help contain bias.
4. Not all home offices are equal
One employee might have a bright office and noise-cancelling headphones. Another could be clacking away in a shared living room or splitting time caregiving in the background. Remote work isn’t one-size-fits-all — and when the setup isn’t optimized, performance and well-being suffer.
For some employees, particularly those with caregiving responsibilities, disabilities, or tiny spaces, remote work creates friction, not freedom.
- What helps: HR must touch base on working conditions often, not just on productivity. Offer coworking allowances, ergonomic gear, or hybrid flexibility to those in need of a new set-up. This isn’t logistics — it’s inclusion.
5. Communication gets hefty — and sometimes off the target
Remote teams rely on text, video, and scheduled syncs. That’s work. Tone is lost. Slack is overwhelming. Zoom is exhausting. Without low-stakes moments — like those spent in the hallway or lunchroom — collaboration becomes less adaptive and more transactional.
- Why it matters: Improvisational communication drives creativity. Without it, groups tend to work in silos, and problem-solving happens slower.
- What helps: Implement async-first workflows. Use tools like Loom, Notion, or update recordings to cut down on live meetings. Reward for clarity over speed. HR can shape these by modeling them in leadership teams and documentation practices.
Remote work: ideal in theory, challenging in reality
So home working is the perfect idea — no daily commute, flexible working hours, your own coffee. But this until you experience the reality, and remote work has very real challenges: distractions, loneliness, blurred boundaries, and the sense of invisibility.
Without routine, days become chaotic. Without informal conversation, collaboration breaks down. And not everybody has a quiet, comfortable home office. For many, working remotely can blur the line between independence and burnout.
But here’s the good news: these aren’t personal deficits — these are fixable design problems. With the right support, remote work can work.
HR teams have a responsibility to perform. It’s not just a question of offering remote choices —it’s about creating the appropriate arrangement. That means:
- Prioritizing outcomes, not time spent on the web
- Enabling breaks and clear-cut closing times
- Providing instruments, touch-bases, and adaptable customs
- Empowering managers to practice trust, not command
Remote work isn’t going away. But if we’re ever going to make it a success in the long run, we must get better at how we facilitate it.
Collaboration
Top 6 Financial Tips Every SaaS Founder Should Know

Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up with your software solution, deploy it, and become indispensable to fellow business owners everywhere — right?
Of course, it’s never that simple. Coming up with and creating your software is the easy part. The hard part is turning your idea into an actual business that enough customers are willing to pay for.
With that in mind, once they finalize their business concept, SaaS founders need to immediately turn their attention to their business’s finances. Building a solvent business model depends on you figuring out the numbers early.
Not sure where to start? Here are six financial tips every SaaS should keep in mind when building out their business.
Validate your idea before committing real funds
Lots of articles on the web will convince you that all you need to start your SaaS or other ecommerce business is an MVP — minimum viable product — that you can start selling. You can always tweak your MVP later as you garner feedback and experience.
Even spending that much of your resources and time, however, can be wasteful. If you build an MVP without a real understanding of whether people will pay for it, you’re essentially throwing money away unless you’re lucky enough to strike gold on your first pass.
You don’t need to build your software until you can demonstrate interest from potential customers. To measure that interest, use landing pages to gauge whether people want to learn more about your idea.
The process is fairly simple:
- Set up several versions of a landing page describing what your software does, how it works better than that of competitors, how much it costs, and other pertinent info that can fit “above the fold” of the page. Use a service like Unbounce or Instapage to set up A/B tests.
- Spend a few bucks on advertisements on Google and Facebook, drawing the attention of users outside your inner circle.
- Test to see how many not only click your ads, but complete your “call to action” (CTA) on each page, such as signing up for the company newsletter, or gaining “early access” to the product.
- Continue to tweak and test your landing pages for optimal copy, page layout, and CTAs until you’re confident you are doing the best job possible marketing your software.
If your CVR (conversion rate, or the percentage of people who complete your call to action after clicking your ad) is higher than a few percentage points (2% on mobile, 4% on desktop), you’ve got enough data to move ahead and build out your service with the confidence that people are willing to pay for your solution, and you itself can increase your business valuation. Another thing that can help improve your finances and the quality of your products is bottom-up budgeting.
Learn and track the important SaaS metrics
Lots of businesses know they need to hit certain metrics in order to remain profitable and keep the company going. Lots of these metrics are the same across the board, for almost every business — CVR, for example.
If you’re wondering what is the purpose of a business plan, it’s to provide a clear roadmap for your business’s strategy, finances, and goals, helping guide decisions and attract investors.
When writing your business plan — a must-have document for a business at any stage — keep in mind the following metrics and how you plan to perform well on each of them:
- LTV: Lifetime value, or a prediction of the net profit you’ll get out of your relationship with a customer.
- CAC: Customer acquisition cost, or the total cost of turning someone from a lead to a paying customer. Things like the cost of running an ad campaign, or how much you spend on CRM software, is factored into this metric.
- MRR: Monthly recurring revenue is the income a company can reliably expect every month.
- ARR: Annual recurring revenue is the income a company can reliably expect each year.
- ARPA: Average revenue per account, or your monthly or yearly recurring revenue divided by the number of customers you have.
- Churn: This isn’t an acronym—your churn rate is the percentage of customers you lost during a certain time frame, such as per month or per quarter.
- NPS: Net Promoter Score, or a measurement of the loyalty that customers feel toward your business, based on the question “How likely is it that you would recommend our company to a friend or colleague?”
When presenting a business plan, you can use professionally-designed business presentation templates to outline all the key steps to launch your idea and present the plan to an audience.
You can use a service like ChartMogul to get help tracking and measuring your metrics performance on a recurring basis.
Lock in your customer base with annual plans
Pricing strategy is one of the more difficult aspects of being a business owner. In a perfect world, we’d know the maximum value we could charge without losing a single prospective customer — but it’s never that easy.
To start, do research and see what your competitors charge for similar services — and try to beat those prices, if possible. If you lack competition (a rare occurrence), use your landing page tests to see what people would be willing to pay for your solution.
Once you choose a price (or several price tiers), annual subscriptions are the most efficient way to bill your customers. Even if you have to offer these plans at a discount, this billing method has two major benefits.
For one, annual billing locks in your customers, giving you consistent cash flow. Consistency is one of the most important aspects of healthy business cash flow — without it, you won’t be able to weather financial setbacks or bridge cash flow gaps that arise when your own bills come due before your revenue comes in. Knowing what will end up in your bank account every month beats up-and-down cash flow.
Secondly, focusing on annual subscriptions will get you out of the mindset of needing to always acquire new customers. That’s not where long-term profitability lies. As we’ll discuss below, you should look toward retaining customers, not finding new ones.
Venture capital is difficult to obtain
In 2021, U.S. venture capital investment peaked at over $345 billion, fueled by pandemic-era tech growth and low interest rates. However, by 2023–2024, that trend sharply reversed. With rising interest rates and investor caution, VC funding in the U.S. dropped to approximately $170 billion in 2024 — down nearly 50% from its high. The environment in 2025 remains tight, with VCs scrutinizing startups more rigorously and favoring profitability over rapid scale.
If you’re a SaaS founder and believe your idea deserves venture backing, timing and positioning are everything — but the odds remain steep.
Less than 1% of startups secure venture capital. The process is demanding, highly competitive, and typically requires warm introductions, insider networks, and a compelling growth story.
And if you’re a woman or a person of color, the odds shrink even further. As of recent data, women-founded startups received just 2% of VC funding, and founders of color continue to face systemic barriers in accessing capital.
In some situations, for some businesses, venture capital is an important tool for staying afloat while deferring profitability. The trade-off is that venture capitalists expect the business to provide a 10x return, at least, on their capital. That will put the business on a different path than if the goal was to be healthy and profitable from day one.
Venture capital makes for splashy headlines, but it’s not often a real option for most businesses, even SaaS businesses.
Debt financing is a common path to funding
If you are seeking business funding to help cover working capital shortfalls or to take advantage of a growth opportunity that requires investment beyond your profit margins, debt financing is a much more common route for small business owners. Make sure to prepare compelling documentation for your investors, one of the tools you can use is a pitch deck maker.
Using a small business loan, SBA loan, line of credit, credit card, or even a personal loan can give you access to a pool of funds to help grow your business responsibly while maintaining control of the company.
Taking on debt is always a risk in any context, but it’s a much more attainable and practical move for small business owners. Only take on debt if you have done the research to prove you can repay your loan (which may be required by some lenders before you are approved).
Build towards monetization and retention
As mentioned above, your primary financial consideration once you get your business up and running should be turning your attention to monetization and retention, rather than acquisition.
When you first start your business, acquisition is crucial. It’s how you build a customer base. But it reportedly costs five times as much to acquire a new customer as it does to retain an existing one. Existing customers are also easier to sell to than new customers, and they’re more likely to spend more money and try new products.
Eventually, you’ll find that you will get more value out of marketing to, addressing the needs of, and improving your SaaS for your existing customers than you would making your pitch to yet another new customer.
Conclusion
From the very beginning of your time as the owner of a SaaS business, you need to have money on your mind. Whether you’re testing different business model variables, comparing performance metrics to industry ideals, or calculating the APR on a business loan, the numbers must inform your decisions.
Without keeping a close eye on your bottom line, even the SaaS business with the lowest overheads can face rocky cash flow periods that can lead to early failure. Keep these tips in mind as you grow your business and you’ll be much better prepared when a cash crunch hits.
If you have additional tips on what SaaS should know from a financial standpoint, I’d love to hear them in the comments.
-
Communication1 month ago
6 Communication Plan Templates With Examples
-
Collaboration1 month ago
6 Tips for Lifting the Burden of Too Many Responsibilities
-
Collaboration2 months ago
The Definitive Guide to Creating an Internal Communication Strategy
-
Collaboration2 months ago
35+ Collaboration Quotes to Celebrate Teamwork
-
Collaboration2 months ago
7 Easy Strategies for Effective Team Communication
-
Productivity2 months ago
7 Tips for Shorter Meetings (Without Productivity Loss)
-
Productivity2 months ago
What is Imposter Syndrome and How to Overcome It?
-
Collaboration2 months ago
Why Team Communication Is Key to Effective Project Management