Collaboration
How to Manage a Remote Team: 14 Effective Tips for Your Business

According to Global Workplace Analytics, the number of people who work from home has grown by more than 173% since 2005. There are now over five million remote employees in the U.S.
The emergence of the coronavirus pandemic prompted stay-at-home orders, and work-related tasks have become challenging for those who struggle with managing remote teams.
Some employees find it hard to create a work-life balance now that they work from home. For some, productivity has dropped simply because they can’t get motivated in the morning. These considerations are important because your workforce’s performance will impact your company’s overall success.
While the “office feeling” can cause employees to perform better as there’s little room for distractions, the current environment means there’s a need to learn how to manage a remote team for outstanding results.
The challenges of managing remote teams
As common as remote working is nowadays, team managers still face challenges when managing remote teams.
Several companies didn’t have work-from-home plans on their agenda until the global pandemic caused them to adapt to these new ways of managing their employees.
Here are some of the challenges of managing remote teams:
- Poor communication
- Ignorance of company culture
- No progress tracking
- Lack of trust
- Scheduling difficulties
- Low productivity
- Less work energy
- No live get-togethers
You can solve these problems with the right remote working management practices.
Below, we’ll describe the best practices on how to manage a remote team.
How to manage a remote team
- Set expectations
- Build communication channels
- Schedule daily check-ins
- Provide team access to the same collaboration tools
- Provide resources
- Encourage social interactions
- Show flexibility and empathy
- Be a leader instead of just a boss
- Advocate for mental health days
- Organize regular career catch-ups
- Take breaks
- Label business information for easy prioritization
- Track company progress
- Celebrate success
There are thousands of managers and team leaders who have suddenly found themselves managing remote teams.
Adapting to this new work style can be scary, especially if there isn’t enough time to prepare for the change. However, if you know how to manage remote teams the right way, you’ll get the best results from your remote workers.
Here are our fourteen best actionable tips for effectively managing remote teams:
1. Set clear expectations
Learning how to manage a remote team starts with setting boundaries and work rules your employees should adhere to as they work from home.
Let your team know what you expect from them. These expectations can be in the form of:
- Company culture
- Working procedures
- Project guidelines
- Style guides
- Communication rules
- Relationship building
Just as in a traditional office workspace, managers are expected to keep workers up-to-date on staffing changes and policies. Although it’s essential to see how well team members meet expectations, don’t oversee their actions too closely, as that can breed distrust. Some automatic time tracking apps like Traqq allow for ethical monitoring – captured screenshots and videos are intentionally blurred, so personal and sensitive information cannot be seen.
Another effective practice of managing remote teams is modeling work activities around your employees’ working hours. Keep in mind, team updates may vary based on time zones and preferred work hours, so set expectations for team members in regards to communication. This helps ensure a smooth workflow across different time zones and prevents delays caused by misaligned schedules.
2. Build communication channels
We can’t overemphasize the importance of communication between managers and remote staff when learning how to manage a remote team.
Create a reliable communication channel for managing remote teams. This will be where you alert your remote workers of important items such as:
- Changes
- New resources
- Schedules
- Deadlines
- Challenges
- Principles
Perhaps most importantly, consider which communication tool is suited to your company’s needs. For example, should you do video chats, phone calls, voice messages, or simply texts?
While managing remote teams, ensure you find that delicate balance between continually pinging employees and delegating workflow by setting up automation. This ensures a streamlined communication process without overwhelming your team members.
The following tips will help you build effective communication channels for managing remote teams successfully:
- Consider your company’s culture
- Use communication channels with good reviews
- Experiment with different channels
- Evaluate your delivery methods, such as video calls, e-mails, or texts
3. Schedule daily check-ins
Scheduling daily check-ins may seem like overkill, but it is vital to ensure workforce performance. In addition, it improves time management while managing remote teams.
When you schedule check-ins, you give yourself a break from constant overseeing, allow your team to be more accountable, and reduce unattended projects. You can use scheduling software to simplify this task.
Your check-ins don’t necessarily have to be daily — schedule check-ins based on what works best for your team, pending projects, and work hours. Be flexible in your approach, considering how your team adapts to remote work and how often they need updates.
Automate notifications to be sent through emails or instant messaging apps like Skype to each member on the specific days they’re expected to check-in.
4. Give the team access to the same collaboration tools
Collaboration tools are essential for managing remote teams — they help team members communicate, manage tasks, and stay aligned across time zones and work styles.
To keep things running smoothly, make sure everyone is working within the same ecosystem. Whether it’s for messaging, task tracking, or file sharing, tools like Chanty, Slack, Microsoft Teams, Trello, and Asana offer flexible ways to support collaboration and reduce confusion across your team.
The key here isn’t just about choosing one tool over another — it’s about creating consistency. Don’t have one employee using a completely different platform than their teammate who’s doing the same work. Aligning your tools keeps communication clear, reduces duplication, and saves your team from wasting time juggling different systems.
And once the tools are in place, support your team with the know-how to use them. A little onboarding, a quick walkthrough, or a shared best-practices doc can go a long way in making these tools actually work for your team — not against them.
5. Provide resources
As a business owner or manager looking to learn how to manage a remote team, ensure you provide resources to help your team grow and handle tasks more efficiently.
Some of the essential resources for managing remote teams include:
- Books and e-books
- Blog posts and articles
- Courses
- Templates
- Webinars
- Tools and software
With several businesses online, equipping your employees with these resources will set them up for success and increase productivity. Investing in their professional development shows that you value their growth, which in turn boosts morale and performance.
6. Encourage social interaction
Regardless of the physical distance between your employees, social interaction is an effective method to manage a remote team.
You can hold virtual parties, online hangouts, joint brainstorming video conferencing, and welcome sessions to build positive intrapersonal and interpersonal workplace relationships.
Managing remote teams includes creating time for your remote workers to connect and cooperate among themselves. This helps make teamwork effortless and productive, as they build relationships and look out for each other. Fostering this sense of community is crucial for combating isolation and keeping team spirits high.
7. Show flexibility and empathy
You should understand that your team members don’t all have the same working environment. Some may have spouses and children, and others may not.
Some have standard home offices, and others might work from anywhere — their yard, bedroom, or favorite coffee shop.
Keeping this in mind will help you be more flexible and empathetic in managing remote teams.
If your team members are sick or have a life crisis, you should understand their circumstances. It shows that you’re human and care about them.
Due to business shifting to remote working from the typical office workspace, managers should acknowledge stress, distractions, and rate of adaptability. Then, exercise flexibility in task supervision while managing remote teams. Understanding these individual needs will help you offer the support your team members need to thrive.
8. Be a leader instead of just a boss
The best team managers know how vital it is to coach and mentor their employees rather than just manage them. They know how to lead by example.
While it’s essential to set down rules and uphold discipline, your team members should find you approachable too.
Set yourself as a leader rather than just a boss. Leaders carry their followers every step instead of sending their followers to the forefront without setting the pace.
Here’s what you should do as a leader:
- Embody your company’s values
- Show integrity
- Ask for team members’ opinions
- Respect your remote workers
- Show your employees that you value their efforts
- Be flexible and empathetic
- Organize seminars to improve team knowledge
- Hold open-ended conversations with your team
- Request employee feedback and adjust accordingly
9. Advocate for mental health days
The World Health Organization (WHO) found that poor productivity due to anxiety and depression cost the world $1 trillion every year. However, it also found that for every $1 invested in mental health, there’s $4 worth of improvement in health and productivity.
As a team manager, the mental health of your employees should be of utmost concern, especially since they will deliver better results when they have sound health and feel supported.
Our levels of tolerance and adaptability vary, and you should consider these factors when managing remote teams.
While some workers might find it easy to adapt to remote working, project guidelines, and company regulations, some may need more time to get accustomed to how you handle working from home.
Team members who need more time to adjust to the remote environment might deal with mental health concerns if they continue to work under pressure.
Some of your employees might be going through a challenging life crisis and become torn between attending to their challenges and keeping their jobs. This could take a mental toll on them if not quickly and adequately addressed.
How to manage a remote team in this regard is to advocate for mental health days — workdays you set aside to help improve your employees’ psychological wellbeing.
The following are ways you can support your remote team members’ mental health:
- Offer mental health employee benefits
- Encourage open communication and team building
- Have a psychotherapist you can refer employees to
- Use project management tools to simplify tasks
- Share self-care resources
- Socialize virtually
- Send mental health and job stress surveys
- Encourage breaks
- Plan in-person team meetings to catch up (when it’s safe to do so)
- Advocate physical fitness
- Encourage work-life balance
- Be flexible and approachable
- Reward employees’ work
10. Organize regular career catch-ups
Set up one-on-one weekly or monthly meetings with each virtual team member you manage. Jumping on Zoom calls with your employees for career talks is a great way to manage remote teams.
Set up virtual hangouts to chat about how your team members cope with remote work and project management. Discuss how previous projects went, the blockers they faced, how they found solutions, and how challenging or exciting their tasks have been in general.
This virtual face-to-face assessment could be the perfect time to ask for project management feedback and suggestions on how to move forward.
Regular career catch-ups are a results-driven way to manage a remote team as you’re able to build employees’ trust and connect with them on a personal level. Your remote workers, in turn, will be able to share their personal goals and objectives for your brand.
11. Take breaks
As someone tasked with managing remote teams, you probably understand the need for breaks as working long hours can be stressful.
According to the Centers for Disease Control and Prevention (CDC), one out of four employees complains that work is the number one stress factor they deal with.
Some of your team members may not complain about this, but stress will reflect on their work performance.
Encourage your employees to take breaks now and then so they can relax and feel refreshed. Taking breaks is one of the simplest ways to keep mental health in check.
Provide breaks to build a happier working environment and encourage successful performance while managing remote teams.
Breaks will help your team members:
- Prevent burn-out
- Improve creativity
- Maintain a healthy work-life balance
12. Label business information for easy prioritization
You’ll be more successful at managing remote teams if you keep things organized. Task management will be easier, and productivity a lot better.
In your project workflow, label tasks based on their priority so your team knows the level of importance and urgency. Label official information and emails for easy prioritization.
Here are some of the labels you can create for your workflow and tasks:
- FYI/Informational
- Important
- Planning
- Decision
- Review/Feedback
- Urgent
Labels serve as necessary guidelines for effectively managing remote teams. They also ensure timeliness, accuracy, and quickness.
13. Track company progress
Before you can effectively track your company’s progress, you must first evaluate workers’ performance, which begins with properly managing remote teams.
To evaluate your company’s performance to know if you’re successfully managing your remote workers:
- Evaluate your business goals and achievements
- Analyze key performance indicators (KPIs)
- Review customer feedback
- Check your search engine optimization (SEO) rankings
- Check the rate of repeat purchases
- View your financial statements
- Compare with competition
- Identify your strengths and weaknesses
- Develop improvement strategies
Your job as the manager ensures that there is no lapse and that work is progressive while managing remote teams.
Remote employees’ performance affects your overall business process management. But don’t be too harsh when you identify problems and make corrections.
14. Reward success
When you achieve certain milestones, find a way to celebrate and reward these successes.
Celebrating your successes — both big and small — is a great way to encourage your remote workers. Not only that, but you’ll motivate them to do their best. More so, it gives your team the satisfaction that their efforts get desired results.
There are several ways you can celebrate your company’s success with your remote team for more productive results. You can:
- Host virtual parties
- Reward team members
- Give gifts
- Provide work vacations
Don’t postpone celebrations until you have achieved your big, long-term goals. If your employees strive to deliver good results and don’t get to celebrate the impact their efforts create, they might feel discouraged about their performance.
As a manager who knows how to manage a remote team, always remember to celebrate both individual and collective successes.
Final thoughts:14 tips for successfully managing remote teams
Learning how to manage a remote team shouldn’t be as difficult as it might seem.
While many challenges might come up while managing team members in different cities or countries, managing remote teams is a breeze with the right actions and tools.
Follow our list of practical tips for managing remote employees and enhancing your business’s performance and productivity.
How do you manage your remote team? Feel free to share your best practices in the comments below.
Collaboration
4 Common Problems of Virtual Teams are Solved

Low-stress level, no commute, no shoes, PJs only, spending more time with family and friends, and so much more. Sounds neat right? According to some studies, remote work has brought higher productivity and a more positive work-life balance since the beginning of the pandemic. However, it’s not all rainbows and butterflies, is it? We have been facing some challenges, to say the least. We struggle with unplugging ourselves once the work is done for the day, we need our office gossip, and even though we don’t need to wear shoes, we still kinda miss them. Many problems can appear when we are managing virtual teams. However, does that mean we cannot ace a video meeting or have the same level of communication with our teammates as we did before? Never! All we have to do is get our hands to the right collaboration tools to manage our virtual teams. I give to you the solutions to the most common problems we’ve faced working from home. Trust me, it really is as easy as pie!
1. Communication breakdown: it’s not all about messages — it’s about meaning
The one most reported problem of remote teams is communication — or the lack of it. But it has nothing to do with missed messages. It has everything to do with lost context.
When you communicate face-to-face, 70–90% of what you intend is communicated through body language, tone of voice, and facial expressions. Remote workers lack that level. An urgent message meant to be productive will be cold. A wait in responding will be perceived as not caring.
That’s why business communications tools like Chanty, Google Chat, and GoToMeeting aren’t nice-to-haves, they’re must-haves. They facilitate teams to communicate in real-time, clarify their communication, and utilize richer media like voice and video. Still, the best tool is nothing without a shared communication culture.
HR comes into play here. Get teams to figure out how they communicate: messaging vs. meeting, how they handle urgency, and what “offline” means. Prioritize making voice notes and camera-on calls the new normal to bring back that human feel.
Communication isn’t only about words. It’s about being heard — and feeling connected.
2. Collaboration without clarity: the hidden cost of scattered work
In an office, things naturally tend to overlap. You stretch over a desk. You cut off someone at the coffee machine. You interpret a face at a brainstorming session.
In virtual teams, it doesn’t happen. And without the proper tools, folks will naturally feel like they’re working in solitude — despite being part of a team.
This is where Google Workspace, Microsoft 365, Dropbox, and OneDrive come in. These apps are not simply storage devices — they create a virtual workspace where collaborators can work together. Teams can work together on docs, comment in real-time, and have one source of truth.
But what really matters is psychological safety. If employees don’t feel free to give each other working drafts or ask for help, technology can’t fix that. HR leaders must create a space where collaboration means learning alongside one another, not just working alongside one another.
Technology reduces the friction. But humans reduce the fear. That’s how collaboration thrives.
3. Remote project confusion: why visibility matters more than ever
Without structure, remote projects can drift. Deadlines are missed. Jobs get blurry. Team members do not know what others are doing — or what they must do.
Project management tools like Asana, Jira, Basecamp, and SmartTask bring much-needed discipline. They break goals into doable pieces. They delegate tasks. They provide timelines and certainty.
But aside from task management, these sites are emotional clarity tools. When everyone can see who’s working on what, stress goes down. Nobody feels like they’re doing it all themselves. Nobody feels ignored. Transparency is peace of mind.
For HR, it’s a golden opportunity. Utilize these tools not just for productivity — but for inclusion. A reserved junior team member during meetings can spring to life when they are given clear guidance in a task board. A mute struggler might reveal to us their stress in overdue assignments.
Project management tools have secrets. Savvy HR teams listen intently.
4. Time and productivity tracking: from surveillance to self-awareness
Time tracking is one of the more controversial aspects of remote work. Done badly, it’s intrusive. Done well, it’s an amazing wellness and performance tool.
TimeDoctor, Hivedesk, Toggl, and PomoDone are some of the applications that enable teams to see how they spend their time. They show data on attention, idleness, and task-switching. To remote teams, this isn’t accountability — it’s awareness.
Most remote workers struggle to “switch off.” They work longer, take shorter breaks, and quietly burn out. HR can use time-tracking data not as a punisher, but as a protector. Recognizing overwork early is an act of care.
Furthermore, these tools empower people. People can look at when they’re most productive, or where they drift off course. They can set their own schedules, and build better habits.
The true value isn’t in tracking time — it’s in getting time to work more effectively for individuals.
Final Thought
No matter how many tools you bring on board, virtual teams will fail if their human needs are not met. The need to connect. To be seen. To understand. To trust.
Which makes HR’s role so critical. You’re not just choosing software —you’re developing culture. When you combine great tools with compassionate leadership, you don’t just solve issues — you create an environment where remote doesn’t equal removed.
Because in the end, remote teams don’t succeed because of technology.
They succeed because they care.
Collaboration
10 Pros and Cons of Working Remotely

Work-from-home arrangements are most successful when employers set clear parameters and invest in technology, such as videoconferencing, to help remote personnel feel like they are part of the team, – McDonald
Remote working, working-at-home, telecommuting, and any other similar variations of terms that describe working outside the walls of a traditional office, are getting increased popularity in recent years. Before Covid 19 working from home was a luxury that many of us dreamed of. Seeing pictures of remote workers in some distant places was something that we all wished for (at least I know I did). But let’s be real. Not all that glitters is gold. Working from home has some pitfalls as well.
There are many studies and statistics that favor both ways but together with my team, we decided to make a pros and cons list that will take you in and help you investigate this way of working, letting you weigh the advantages and disadvantages of the same.
The psychological and practical benefits of remote work
Let’s be honest — commuting five days a week to gaze at fluorescent lights while battling back-office gossip and surprise meetings isn’t necessarily a productivity dream. Remote work isn’t a trend — it’s a work life upgrade. And no, not because you can go to meetings in your pajamas (although we wouldn’t judge either).
This is what really makes remote work a game changer — for employees and HR teams.
1. You might actually get more done
Working remotely usually means fewer distractions. No watercooler conversation, no spontaneous 45-minute “quick syncs,” and none whatsoever heating fish in the break room.
- How it works: When you’re in charge of your surroundings, you focus more. It’s not anecdotal— psychologists call this lower cognitive load. Your brain isn’t spending energy repressing distractions.
- HR tip: Time to move beyond “Are they online?” to “Did the work get done well?” Focus on results. Trust trumps micromanagement.
2. Autonomy = Motivation
When people have control over how, when, and where they get their work done, magic happens. Self-Determination Theory (Deci & Ryan) is a reminder that autonomy is a strong psychological driver of motivation and engagement. In plain English? People want to be trusted adults.
- In the wild: Remote workers are more likely to feel happy to be responsible — not less. When employees take ownership, they’re apt to deliver.
- HR tip: Grant autonomy, but don’t lose sight of the map. Flexible policies work best alongside clearly set goals and accountability. Freedom thrives with structure — not chaos.
3. Work-life fit wins over work-life “balance”
“Balance” is such a misnomer, as if the work and life are two even weights on the scale. Come on — it’s more like thrashing about with fiery torches. Remote work allows us to glide between roles so seamlessly: parent, partner, pro.
- Psychological perk: It enhances cognitive flexibility and reduces role conflict. In other words: fewer meltdowns between meetings and school runs.
- HR tip: Foster healthy boundaries. Asynchronous options and thoughtful communication windows prevent burnout while keeping the momentum going.
4. No commute = time (and sanity) regained
Let’s do the math. If your one-way commute was 45 minutes, that’s 90 minutes a day—7.5 hours a week. That’s nearly a whole workday stuck in traffic or wedged between strangers on public transit.
- In practice: People use that time to sleep more, eat well, exercise, or spend time with loved ones. All of which results in better work performance.
- HR tip: Sponsor wellness initiatives that capitalize on this gained time. Maybe offer fitness app stipends or reward morning mindfulness routines.
5. A Personalized workspace reduces daily stress
Office thermostats are the holiest workplace battleground. In your own home, you can finally tailor your seat height, control the volume, and sport fuzzy socks without worry.
- Science claims: Reducing “micro-stressors” (like ambient noise or inadequate lighting) supports emotional control and cognitive concentration.
- HR tip: Don’t simply send a laptop. Offer ergonomic advice, remote office stipends, or even workspace setup courses. Help people craft a space where they can actually thrive.
6. Alignment with natural productivity rhythms
Some of us are most productive at 6 a.m. Others discover their creative rhythm after dinner. Chronobiology confirms: people have different natural rhythms. And no, early risers aren’t “better workers” — they’re just wired differently.
- Real-world win: Writers, coders, and designers often say their best work happens outside the 9–5. Letting people match tasks with energy leads to more “flow” and better output.
- HR tip: Embrace results over rigid hours. Define collaboration windows, but let people control when they dive into deep work. You’ll be surprised at the quality that comes out of a 10 p.m. burst of genius.
7. Improved retention and organizational commitment
If people feel they’re trusted, respected, and able to manage their own lives, they’ll stay around. Happiness isn’t an amenity — it’s a retention device.
- Brain boost: Happy workers are healthier, more engaged, and more productive. It’s basic psychology — having control reduces stress.
- HR tip: Offering remote opportunities and flexible work schedules makes your company’s employer reputation shine. It’s no longer an incentive — it’s the standard.
The quiet challenges of working remote: What we don’t talk about enough
Remote work can be empowering — but it’s not always easy. While convenience and adaptability are the touted benefits, many remote workers struggle with issues that quietly undermine focus, engagement, and productivity. Some are personal. Some are structural. Either way, they’re real — and HR leaders need to see them if they want to make remote work truly work.
Here’s a closer, more honest look at why remote work is difficult—and how it isn’t.
1. Lack of structure can derail your day
Without the outside rhythm of office life, it’s easy to get in late, take too many breaks, or succumb to multitasking wicked habits. That much freedom is disorienting. Projects are delayed. Focus drifts. The line between “working” and just sitting in front of a screen becomes muddled quickly.
- Why it happens: Our brains need context and environmental cues to stay task mode. Working in bed or jumping straight from breakfast to meetings can lead to decision fatigue and confusion.
- What helps: Morning routines, blocks of time, and shutdown ceremonies. HR can step in with digital calendars, self-management training, or apps that allow employees to schedule their days with purpose — not anxiety.
2. Loneliness isn’t just emotional — it’s cognitive
Yes, home working makes room. But excessive isolation depletes its benefits. Studies reveal that loneliness engages the same brain mechanisms as physical pain. Over time, loneliness anaesthetises the mind, causes reduced motivation, and increases stress.
Even introverts report they feel a kind of “post-slow disconnection” from their company culture and team. And when lines between home and work begin to blur, it’s easy to just continue working past dinner time — not because you’re being productive, but because there is no off-switch. And so the line blurs even further.
- What helps: Authentic connection — not forced “fun.” HR can create room for real moments: peer sharing, learning circles between peers, or relaxed check-ins human and not required. Encourage hard stop times and authentic lunch breaks, too.
3. Visibility is a real problem
When no one sees your work, it’s natural to question whether it makes a difference. For remote workers, that “out of sight, out of mind” effect is more than intuition. It’s an obstacle to visibility, project work, or career advancement.
- Mind over matter: Motivation theories like Drive by Daniel Pink posit that advancement and acknowledgment are key to motivation. When feedback disappears, so does motivation.
- What helps: Maintain an achievement log. Send regular (but short) reports. Managers have to be trained by the HR function to hold people accountable for results, not effort. Peer feedback and formal performance reviews help contain bias.
4. Not all home offices are equal
One employee might have a bright office and noise-cancelling headphones. Another could be clacking away in a shared living room or splitting time caregiving in the background. Remote work isn’t one-size-fits-all — and when the setup isn’t optimized, performance and well-being suffer.
For some employees, particularly those with caregiving responsibilities, disabilities, or tiny spaces, remote work creates friction, not freedom.
- What helps: HR must touch base on working conditions often, not just on productivity. Offer coworking allowances, ergonomic gear, or hybrid flexibility to those in need of a new set-up. This isn’t logistics — it’s inclusion.
5. Communication gets hefty — and sometimes off the target
Remote teams rely on text, video, and scheduled syncs. That’s work. Tone is lost. Slack is overwhelming. Zoom is exhausting. Without low-stakes moments — like those spent in the hallway or lunchroom — collaboration becomes less adaptive and more transactional.
- Why it matters: Improvisational communication drives creativity. Without it, groups tend to work in silos, and problem-solving happens slower.
- What helps: Implement async-first workflows. Use tools like Loom, Notion, or update recordings to cut down on live meetings. Reward for clarity over speed. HR can shape these by modeling them in leadership teams and documentation practices.
Remote work: ideal in theory, challenging in reality
So home working is the perfect idea — no daily commute, flexible working hours, your own coffee. But this until you experience the reality, and remote work has very real challenges: distractions, loneliness, blurred boundaries, and the sense of invisibility.
Without routine, days become chaotic. Without informal conversation, collaboration breaks down. And not everybody has a quiet, comfortable home office. For many, working remotely can blur the line between independence and burnout.
But here’s the good news: these aren’t personal deficits — these are fixable design problems. With the right support, remote work can work.
HR teams have a responsibility to perform. It’s not just a question of offering remote choices —it’s about creating the appropriate arrangement. That means:
- Prioritizing outcomes, not time spent on the web
- Enabling breaks and clear-cut closing times
- Providing instruments, touch-bases, and adaptable customs
- Empowering managers to practice trust, not command
Remote work isn’t going away. But if we’re ever going to make it a success in the long run, we must get better at how we facilitate it.
Collaboration
Top 6 Financial Tips Every SaaS Founder Should Know

Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up with your software solution, deploy it, and become indispensable to fellow business owners everywhere — right?
Of course, it’s never that simple. Coming up with and creating your software is the easy part. The hard part is turning your idea into an actual business that enough customers are willing to pay for.
With that in mind, once they finalize their business concept, SaaS founders need to immediately turn their attention to their business’s finances. Building a solvent business model depends on you figuring out the numbers early.
Not sure where to start? Here are six financial tips every SaaS should keep in mind when building out their business.
Validate your idea before committing real funds
Lots of articles on the web will convince you that all you need to start your SaaS or other ecommerce business is an MVP — minimum viable product — that you can start selling. You can always tweak your MVP later as you garner feedback and experience.
Even spending that much of your resources and time, however, can be wasteful. If you build an MVP without a real understanding of whether people will pay for it, you’re essentially throwing money away unless you’re lucky enough to strike gold on your first pass.
You don’t need to build your software until you can demonstrate interest from potential customers. To measure that interest, use landing pages to gauge whether people want to learn more about your idea.
The process is fairly simple:
- Set up several versions of a landing page describing what your software does, how it works better than that of competitors, how much it costs, and other pertinent info that can fit “above the fold” of the page. Use a service like Unbounce or Instapage to set up A/B tests.
- Spend a few bucks on advertisements on Google and Facebook, drawing the attention of users outside your inner circle.
- Test to see how many not only click your ads, but complete your “call to action” (CTA) on each page, such as signing up for the company newsletter, or gaining “early access” to the product.
- Continue to tweak and test your landing pages for optimal copy, page layout, and CTAs until you’re confident you are doing the best job possible marketing your software.
If your CVR (conversion rate, or the percentage of people who complete your call to action after clicking your ad) is higher than a few percentage points (2% on mobile, 4% on desktop), you’ve got enough data to move ahead and build out your service with the confidence that people are willing to pay for your solution, and you itself can increase your business valuation. Another thing that can help improve your finances and the quality of your products is bottom-up budgeting.
Learn and track the important SaaS metrics
Lots of businesses know they need to hit certain metrics in order to remain profitable and keep the company going. Lots of these metrics are the same across the board, for almost every business — CVR, for example.
If you’re wondering what is the purpose of a business plan, it’s to provide a clear roadmap for your business’s strategy, finances, and goals, helping guide decisions and attract investors.
When writing your business plan — a must-have document for a business at any stage — keep in mind the following metrics and how you plan to perform well on each of them:
- LTV: Lifetime value, or a prediction of the net profit you’ll get out of your relationship with a customer.
- CAC: Customer acquisition cost, or the total cost of turning someone from a lead to a paying customer. Things like the cost of running an ad campaign, or how much you spend on CRM software, is factored into this metric.
- MRR: Monthly recurring revenue is the income a company can reliably expect every month.
- ARR: Annual recurring revenue is the income a company can reliably expect each year.
- ARPA: Average revenue per account, or your monthly or yearly recurring revenue divided by the number of customers you have.
- Churn: This isn’t an acronym—your churn rate is the percentage of customers you lost during a certain time frame, such as per month or per quarter.
- NPS: Net Promoter Score, or a measurement of the loyalty that customers feel toward your business, based on the question “How likely is it that you would recommend our company to a friend or colleague?”
When presenting a business plan, you can use professionally-designed business presentation templates to outline all the key steps to launch your idea and present the plan to an audience.
You can use a service like ChartMogul to get help tracking and measuring your metrics performance on a recurring basis.
Lock in your customer base with annual plans
Pricing strategy is one of the more difficult aspects of being a business owner. In a perfect world, we’d know the maximum value we could charge without losing a single prospective customer — but it’s never that easy.
To start, do research and see what your competitors charge for similar services — and try to beat those prices, if possible. If you lack competition (a rare occurrence), use your landing page tests to see what people would be willing to pay for your solution.
Once you choose a price (or several price tiers), annual subscriptions are the most efficient way to bill your customers. Even if you have to offer these plans at a discount, this billing method has two major benefits.
For one, annual billing locks in your customers, giving you consistent cash flow. Consistency is one of the most important aspects of healthy business cash flow — without it, you won’t be able to weather financial setbacks or bridge cash flow gaps that arise when your own bills come due before your revenue comes in. Knowing what will end up in your bank account every month beats up-and-down cash flow.
Secondly, focusing on annual subscriptions will get you out of the mindset of needing to always acquire new customers. That’s not where long-term profitability lies. As we’ll discuss below, you should look toward retaining customers, not finding new ones.
Venture capital is difficult to obtain
In 2021, U.S. venture capital investment peaked at over $345 billion, fueled by pandemic-era tech growth and low interest rates. However, by 2023–2024, that trend sharply reversed. With rising interest rates and investor caution, VC funding in the U.S. dropped to approximately $170 billion in 2024 — down nearly 50% from its high. The environment in 2025 remains tight, with VCs scrutinizing startups more rigorously and favoring profitability over rapid scale.
If you’re a SaaS founder and believe your idea deserves venture backing, timing and positioning are everything — but the odds remain steep.
Less than 1% of startups secure venture capital. The process is demanding, highly competitive, and typically requires warm introductions, insider networks, and a compelling growth story.
And if you’re a woman or a person of color, the odds shrink even further. As of recent data, women-founded startups received just 2% of VC funding, and founders of color continue to face systemic barriers in accessing capital.
In some situations, for some businesses, venture capital is an important tool for staying afloat while deferring profitability. The trade-off is that venture capitalists expect the business to provide a 10x return, at least, on their capital. That will put the business on a different path than if the goal was to be healthy and profitable from day one.
Venture capital makes for splashy headlines, but it’s not often a real option for most businesses, even SaaS businesses.
Debt financing is a common path to funding
If you are seeking business funding to help cover working capital shortfalls or to take advantage of a growth opportunity that requires investment beyond your profit margins, debt financing is a much more common route for small business owners. Make sure to prepare compelling documentation for your investors, one of the tools you can use is a pitch deck maker.
Using a small business loan, SBA loan, line of credit, credit card, or even a personal loan can give you access to a pool of funds to help grow your business responsibly while maintaining control of the company.
Taking on debt is always a risk in any context, but it’s a much more attainable and practical move for small business owners. Only take on debt if you have done the research to prove you can repay your loan (which may be required by some lenders before you are approved).
Build towards monetization and retention
As mentioned above, your primary financial consideration once you get your business up and running should be turning your attention to monetization and retention, rather than acquisition.
When you first start your business, acquisition is crucial. It’s how you build a customer base. But it reportedly costs five times as much to acquire a new customer as it does to retain an existing one. Existing customers are also easier to sell to than new customers, and they’re more likely to spend more money and try new products.
Eventually, you’ll find that you will get more value out of marketing to, addressing the needs of, and improving your SaaS for your existing customers than you would making your pitch to yet another new customer.
Conclusion
From the very beginning of your time as the owner of a SaaS business, you need to have money on your mind. Whether you’re testing different business model variables, comparing performance metrics to industry ideals, or calculating the APR on a business loan, the numbers must inform your decisions.
Without keeping a close eye on your bottom line, even the SaaS business with the lowest overheads can face rocky cash flow periods that can lead to early failure. Keep these tips in mind as you grow your business and you’ll be much better prepared when a cash crunch hits.
If you have additional tips on what SaaS should know from a financial standpoint, I’d love to hear them in the comments.
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