Collaboration
How to Improve Your Remote Team Collaboration with Tech

Technology has revolutionized the workplace, making the option of working remotely an attractive business lifestyle choice that promises both efficiency and convenience.
However, as advantageous and appealing as remote teams may sound, there are still problems that arise with distance. For example, facing issues in communication and the chances of demotivation.
As a result, building opportunities for interactions and strengthening relationships with remote teams is a priority for most businesses. Collaboration fosters productivity and effective working.
In this article, you will discover the solutions that tech has to reduce conflict and promote effective collaboration in your remote teams.
Challenges in remote working
Remote teams can bring in a great deal of flexibility and cost-savings for a company but they also pose challenges for the people involved.
According to Hassan Osman, an expert on virtual teams, “Companies should set clear and digestible goals that are unanimously agreed upon by the cross-functional teams involved.”
Basically, communication is key.
The lack of face-to-face communication and in-person interactions in a shared space can lead to misunderstandings and conflicts. The lack of social interaction can lead to further problems such as employees feeling isolated from their peers and a loss of morale.
However, these pain points can be easily addressed through smart tech, which brings me to my next point.
How to use tech to improve remote team collaborations
Tech has all the solutions if you know where to look. By leveraging the right communication and organization tools, your remote teams will feel engaged and continue to stay productive.
Here are three strategies you can start with to strengthen your remote team collaboration:
Video conferencing and chat tools for effective team meetings
Global connectivity has never been easier.
Whether you’re looking to have a daily catch up with your remote teams or end-of-the-week progress meetings, there are a number of tools available at your disposal such as Lifesize, or Zoom.
Video conferencing enables additional tools such as chat functionality, sharing screens and documents.
Nico Prins, founder of Launch Space, mentions the importance of touching base with important stakeholders via video conferencing. “At least once a week, I’ll touch base with colleagues via a video call. At a minimum of once a fortnight, I’ll chat with clients,” he says.
Communicating all the time is not necessary for remote teams. It’s about having a healthy balance as per the nature of the work and teams.
Nigel Lindemann of SurveyAnyPlace adds to this point, shying away from meeting overload by holding weekly meetings. “The perfect tool here is Google Hangouts,” he says, “especially in combination with Google Calendar as a hangout link is automatically created when you set up a meeting.”
Case: Mailshake’s vid-con tool of choice
Mailshake is a service-offering business focused on helping users with their email outreach efforts and strategies.
Working on a fully remote business model, their sales teams are scattered across the country with some of their members in different parts of the world.
Mark Lindquist, marketing strategist at Mailshake, shares that one of their biggest challenges was communicating and troubleshooting problems the teams faced with each other.
“The same goes for training,” he added. “It can be hard to show someone a process if you’re not in the same place.”
Their solution? Loom.
Loom videos allow you to easily create screen share videos on the cloud and share them with teammates.
“If we’re ever having issues, our default isn’t to message on Slack or send an email. It’s to hop on Loom and make a quick video.”
With a free screen and video recording services like Loom available, one doesn’t have to worry about communication issues.
Videos act as solutions that make for quicker and clearer explanations that solve problems much faster.
Shared team collaboration apps to drive team engagement
Technology provides businesses with the opportunities and freedom to hire, manage and encourage employees remotely.
To efficiently manage all this as a business owner, systems need to be well defined and put in place. Sujan Patel, the founder of Voila Norbert and a leading expert in digital marketing, recommends this highly.
“Putting everything down on paper, and then sharing these resources online provides your colleagues with a reference point for their work. You should also share a to-do list, so people are aware of tasks that need completing,” he says.
There are a number of tech solutions that have been developed for this purpose, in the form of online collaboration tools.
Online collaboration can help remote teams build, share and effectively communicate a framework for shared activities and tasks. Having a platform for unified communication and task management can boost a remote team’s productivity.
Case: Chanty, team chat with video calls and task manager
Chanty is a team chat and collaboration app designed to boost productivity in remote teams.
Chanty’s primary function is centred around a team-chat service but provides additional functionalities such as:
- Audio and video calls with screen sharing,
- Task manager with the Kanban board allowing you to turn messages into tasks, assign team members and set deadlines,
- 3rd party integrations,
- Pinned messages
- Discussion threads and many more.
Launch Space founder Nico Prins says, “Tools like Chanty are great for on-going work, raising questions, or just chatting to colleagues”.
The simplicity of the interface makes it user-friendly and easy to integrate for businesses.
Project management tools to inform organized management
Does your remote team manage multiple projects across varying timelines, while balancing priorities for a number of clients?
Online project management apps can make all the difference between a cluttered remote team workspace versus a smooth and punctual project management system.
It’s crucial to establish clear communication channels and manage time-sensitive tasks for this purpose.
This is where tech comes in.
Case: Monday, the intuitive project management platform
Nico Prins shares, “Project management tools help centralize essential information and allocate tasks with deadlines.” His preferred tools for this purpose include Monday.
Monday is a team management platform that focuses on building transparency and encouraging team collaboration. One of its most popular cases? Project management.
With Monday, you can easily manage all your projects by:
- Keep track of all your projects’ progress with visual timelines
- Assign tasks to owners and stay on top of deadlines
- Track progress and resource allocation with reports
Kelsey Reaves from Organic Growth Marketing, shares how all of their client accounts are managed using Monday.
“Monday has allowed us to easily track the status of deliverables for each client. I love using the My Week feature to get a quick snapshot of all the tasks I need to accomplish for the week and what I have coming up so I can allocate enough time.”
By giving you various template options to choose what works for you, Monday is customizable to your team’s requirements and helps you stay ahead and on top of your commitments.
Coordinate effectively with the right tools
Effective coordination drives the success of a remote team, big or small.
You might be thinking, “if I stay on top of my communication channels, coordination is a given. Two birds, right?”
Don’t be fooled. Yes, streamlining your various communication methods for specific purposes and teams is an element of coordination but certainly doesn’t guarantee that your team is 100% aligned with each other’s goals.
Everyone must be clear and have a visual of what they are working towards: the big picture.
Creating well-defined roles, assigning responsibilities and balancing resources are all different elements of organizing and managing your team.
Overdoing it on the communication front won’t cut it if each team member isn’t inherently aware of what they are working towards.
There are tools to ensure everyone is on the same page that can help you avoid the arduous task of digging through all your emails and notes. One popular tool for this purpose is Trello.
Case: Trello, the kanban-inspired list-making app
You know that mental picture you have of everything you want to do for your team? You’re trying to communicate it in words with your colleagues and you’ve even connected over video-conference about it but everyone’s still not quite set on the big picture?
This is where Trello comes in.
Operating as a web-based, Kanban-style list-making app, Trello gives you the option to create various workflows/lists in the form of different boards.
Trello makes the idea of ‘managing’ less daunting. By having everything mapped out on one platform, everyone gets a bird’s eye view of the teams’ goals.
Jenna Scaglione, Managing Editor at Foundr, tells us how she utilizes Trello to keep everyone aligned. She says, “With my editorial calendars, I create one Trello card for each blog post. And all communication related to that one blog post must go inside the Trello card, whether it’s a layout, tech, design, editing, etc.”
By putting all the relevant info in one card, people don’t waste time searching through their emails for the same and ensures everyone has up-to-date info.
“If the comment needs more room, some reference must be made in the Trello card and include a link to the additional information if it exists outside the card,” she adds.
On a similar note, Nigel Lindemann’s content team uses Trello to highlight the many activities in their workflow.
“Our content team works with the following stages: Ideas, Qualified ideas, Todo, Ongoing, Review, Published/done, and Backlog,” he shared. “You can easily assign members or labels to each card and keep each other in the loop by tagging,” he shares.
If you’re looking for a unified platform to tie together a high-level activity overview for your team, Trello is the place to go.
Don’t forget to have fun
It’s no secret remote work comes with its share of challenges, but beyond tracking projects and keeping communication tight, maintaining your team’s mental resilience should be a top priority.
Buffer recently surveyed over 2,500 US workers and revealed some pretty troubling issues with remote working such as never unplugging from work, loneliness and more:
“As the team leader, it’s easy to get wrapped up in the pressure of project goals and deadlines but you have to remember that we’re all just people. We need to stop and have a laugh sometimes,” says Brittany Ryan, Founder and Content Chief at Pointed Copywriting.
As a fully remote content agency, the pressure on teams like Brittany’s is very real.
“We’ve done a ton of work in the HR space and in those circles, leaders have known for quite a while that happier teams are more productive but in a remote structure, it can be tough to nurture the type of camaraderie that comes from physically sitting next to each other for 40 hours a week. The temptation is to get straight to the serious stuff, then put your head down and get straight back to work” she explains.
It’s true. According to some studies, happy workers are roughly 13% more productive but that’s usually because they take the time to enjoy each other’s company and give each other props.
So, how do you keep your team happy and motivated when you can’t even see each other in the flesh?
Brittany has a few tips for that:
- Give your team the tools and info they need to get the job done and actually apply your team member’s tips and suggestions to your systems
- Schedule extra time for weekly or monthly team meetings so you don’t have to freak out if the conversation meanders into the fun zone
- Send your team members a little care package with fun stationery, a travel charger, or other remote-work friendly gifts (and don’t be afraid to sprinkle a little confetti on top)
- Keep the professional conversations to a professional medium (like email or your dedicated project channels in Slack) and the fun stuff to your other mediums (like WhatsApp or the Slack Random channel)
For more information, I recommend checking out BambooHR’s guide to improving your team’s culture.
“Never hide your human side. As the team leader, you’re going to feel the pressure to be someone worth following every minute of every day. Remember, your remote team members have pressures of their own, too. If you give them the tools and kudos they need, you can make it easier for them to love the work,” says Brittany.
Pro Tip: Brittany and her team even go as far as to share their team Zoom outtakes on their company LinkedIn page, which also helps bolster their brand as a remote employer. Here’s a recent video from one of their team meetings.
Stay remote and connected through tech
Building remote teams is just the start but slaying the communication barriers and continuing to deliver on the job forms the challenge.
Tech is the future for remote teams.
With new research and investments in the field, the number of effective tools in the space continues to grow.
Companies that invest in the right tools for their teams are more likely to increase employee morale and improve their results, especially those that work on fully remote team models.
So what are you waiting for?
Start exploring your favourite tools and experiment what works and doesn’t for your team.
Do you have any preferred tools and apps for remote team collaboration? What are your success stories? Let us know in the comments.
Collaboration
4 Common Problems of Virtual Teams are Solved

Low-stress level, no commute, no shoes, PJs only, spending more time with family and friends, and so much more. Sounds neat right? According to some studies, remote work has brought higher productivity and a more positive work-life balance since the beginning of the pandemic. However, it’s not all rainbows and butterflies, is it? We have been facing some challenges, to say the least. We struggle with unplugging ourselves once the work is done for the day, we need our office gossip, and even though we don’t need to wear shoes, we still kinda miss them. Many problems can appear when we are managing virtual teams. However, does that mean we cannot ace a video meeting or have the same level of communication with our teammates as we did before? Never! All we have to do is get our hands to the right collaboration tools to manage our virtual teams. I give to you the solutions to the most common problems we’ve faced working from home. Trust me, it really is as easy as pie!
1. Communication breakdown: it’s not all about messages — it’s about meaning
The one most reported problem of remote teams is communication — or the lack of it. But it has nothing to do with missed messages. It has everything to do with lost context.
When you communicate face-to-face, 70–90% of what you intend is communicated through body language, tone of voice, and facial expressions. Remote workers lack that level. An urgent message meant to be productive will be cold. A wait in responding will be perceived as not caring.
That’s why business communications tools like Chanty, Google Chat, and GoToMeeting aren’t nice-to-haves, they’re must-haves. They facilitate teams to communicate in real-time, clarify their communication, and utilize richer media like voice and video. Still, the best tool is nothing without a shared communication culture.
HR comes into play here. Get teams to figure out how they communicate: messaging vs. meeting, how they handle urgency, and what “offline” means. Prioritize making voice notes and camera-on calls the new normal to bring back that human feel.
Communication isn’t only about words. It’s about being heard — and feeling connected.
2. Collaboration without clarity: the hidden cost of scattered work
In an office, things naturally tend to overlap. You stretch over a desk. You cut off someone at the coffee machine. You interpret a face at a brainstorming session.
In virtual teams, it doesn’t happen. And without the proper tools, folks will naturally feel like they’re working in solitude — despite being part of a team.
This is where Google Workspace, Microsoft 365, Dropbox, and OneDrive come in. These apps are not simply storage devices — they create a virtual workspace where collaborators can work together. Teams can work together on docs, comment in real-time, and have one source of truth.
But what really matters is psychological safety. If employees don’t feel free to give each other working drafts or ask for help, technology can’t fix that. HR leaders must create a space where collaboration means learning alongside one another, not just working alongside one another.
Technology reduces the friction. But humans reduce the fear. That’s how collaboration thrives.
3. Remote project confusion: why visibility matters more than ever
Without structure, remote projects can drift. Deadlines are missed. Jobs get blurry. Team members do not know what others are doing — or what they must do.
Project management tools like Asana, Jira, Basecamp, and SmartTask bring much-needed discipline. They break goals into doable pieces. They delegate tasks. They provide timelines and certainty.
But aside from task management, these sites are emotional clarity tools. When everyone can see who’s working on what, stress goes down. Nobody feels like they’re doing it all themselves. Nobody feels ignored. Transparency is peace of mind.
For HR, it’s a golden opportunity. Utilize these tools not just for productivity — but for inclusion. A reserved junior team member during meetings can spring to life when they are given clear guidance in a task board. A mute struggler might reveal to us their stress in overdue assignments.
Project management tools have secrets. Savvy HR teams listen intently.
4. Time and productivity tracking: from surveillance to self-awareness
Time tracking is one of the more controversial aspects of remote work. Done badly, it’s intrusive. Done well, it’s an amazing wellness and performance tool.
TimeDoctor, Hivedesk, Toggl, and PomoDone are some of the applications that enable teams to see how they spend their time. They show data on attention, idleness, and task-switching. To remote teams, this isn’t accountability — it’s awareness.
Most remote workers struggle to “switch off.” They work longer, take shorter breaks, and quietly burn out. HR can use time-tracking data not as a punisher, but as a protector. Recognizing overwork early is an act of care.
Furthermore, these tools empower people. People can look at when they’re most productive, or where they drift off course. They can set their own schedules, and build better habits.
The true value isn’t in tracking time — it’s in getting time to work more effectively for individuals.
Final Thought
No matter how many tools you bring on board, virtual teams will fail if their human needs are not met. The need to connect. To be seen. To understand. To trust.
Which makes HR’s role so critical. You’re not just choosing software —you’re developing culture. When you combine great tools with compassionate leadership, you don’t just solve issues — you create an environment where remote doesn’t equal removed.
Because in the end, remote teams don’t succeed because of technology.
They succeed because they care.
Collaboration
10 Pros and Cons of Working Remotely

Work-from-home arrangements are most successful when employers set clear parameters and invest in technology, such as videoconferencing, to help remote personnel feel like they are part of the team, – McDonald
Remote working, working-at-home, telecommuting, and any other similar variations of terms that describe working outside the walls of a traditional office, are getting increased popularity in recent years. Before Covid 19 working from home was a luxury that many of us dreamed of. Seeing pictures of remote workers in some distant places was something that we all wished for (at least I know I did). But let’s be real. Not all that glitters is gold. Working from home has some pitfalls as well.
There are many studies and statistics that favor both ways but together with my team, we decided to make a pros and cons list that will take you in and help you investigate this way of working, letting you weigh the advantages and disadvantages of the same.
The psychological and practical benefits of remote work
Let’s be honest — commuting five days a week to gaze at fluorescent lights while battling back-office gossip and surprise meetings isn’t necessarily a productivity dream. Remote work isn’t a trend — it’s a work life upgrade. And no, not because you can go to meetings in your pajamas (although we wouldn’t judge either).
This is what really makes remote work a game changer — for employees and HR teams.
1. You might actually get more done
Working remotely usually means fewer distractions. No watercooler conversation, no spontaneous 45-minute “quick syncs,” and none whatsoever heating fish in the break room.
- How it works: When you’re in charge of your surroundings, you focus more. It’s not anecdotal— psychologists call this lower cognitive load. Your brain isn’t spending energy repressing distractions.
- HR tip: Time to move beyond “Are they online?” to “Did the work get done well?” Focus on results. Trust trumps micromanagement.
2. Autonomy = Motivation
When people have control over how, when, and where they get their work done, magic happens. Self-Determination Theory (Deci & Ryan) is a reminder that autonomy is a strong psychological driver of motivation and engagement. In plain English? People want to be trusted adults.
- In the wild: Remote workers are more likely to feel happy to be responsible — not less. When employees take ownership, they’re apt to deliver.
- HR tip: Grant autonomy, but don’t lose sight of the map. Flexible policies work best alongside clearly set goals and accountability. Freedom thrives with structure — not chaos.
3. Work-life fit wins over work-life “balance”
“Balance” is such a misnomer, as if the work and life are two even weights on the scale. Come on — it’s more like thrashing about with fiery torches. Remote work allows us to glide between roles so seamlessly: parent, partner, pro.
- Psychological perk: It enhances cognitive flexibility and reduces role conflict. In other words: fewer meltdowns between meetings and school runs.
- HR tip: Foster healthy boundaries. Asynchronous options and thoughtful communication windows prevent burnout while keeping the momentum going.
4. No commute = time (and sanity) regained
Let’s do the math. If your one-way commute was 45 minutes, that’s 90 minutes a day—7.5 hours a week. That’s nearly a whole workday stuck in traffic or wedged between strangers on public transit.
- In practice: People use that time to sleep more, eat well, exercise, or spend time with loved ones. All of which results in better work performance.
- HR tip: Sponsor wellness initiatives that capitalize on this gained time. Maybe offer fitness app stipends or reward morning mindfulness routines.
5. A Personalized workspace reduces daily stress
Office thermostats are the holiest workplace battleground. In your own home, you can finally tailor your seat height, control the volume, and sport fuzzy socks without worry.
- Science claims: Reducing “micro-stressors” (like ambient noise or inadequate lighting) supports emotional control and cognitive concentration.
- HR tip: Don’t simply send a laptop. Offer ergonomic advice, remote office stipends, or even workspace setup courses. Help people craft a space where they can actually thrive.
6. Alignment with natural productivity rhythms
Some of us are most productive at 6 a.m. Others discover their creative rhythm after dinner. Chronobiology confirms: people have different natural rhythms. And no, early risers aren’t “better workers” — they’re just wired differently.
- Real-world win: Writers, coders, and designers often say their best work happens outside the 9–5. Letting people match tasks with energy leads to more “flow” and better output.
- HR tip: Embrace results over rigid hours. Define collaboration windows, but let people control when they dive into deep work. You’ll be surprised at the quality that comes out of a 10 p.m. burst of genius.
7. Improved retention and organizational commitment
If people feel they’re trusted, respected, and able to manage their own lives, they’ll stay around. Happiness isn’t an amenity — it’s a retention device.
- Brain boost: Happy workers are healthier, more engaged, and more productive. It’s basic psychology — having control reduces stress.
- HR tip: Offering remote opportunities and flexible work schedules makes your company’s employer reputation shine. It’s no longer an incentive — it’s the standard.
The quiet challenges of working remote: What we don’t talk about enough
Remote work can be empowering — but it’s not always easy. While convenience and adaptability are the touted benefits, many remote workers struggle with issues that quietly undermine focus, engagement, and productivity. Some are personal. Some are structural. Either way, they’re real — and HR leaders need to see them if they want to make remote work truly work.
Here’s a closer, more honest look at why remote work is difficult—and how it isn’t.
1. Lack of structure can derail your day
Without the outside rhythm of office life, it’s easy to get in late, take too many breaks, or succumb to multitasking wicked habits. That much freedom is disorienting. Projects are delayed. Focus drifts. The line between “working” and just sitting in front of a screen becomes muddled quickly.
- Why it happens: Our brains need context and environmental cues to stay task mode. Working in bed or jumping straight from breakfast to meetings can lead to decision fatigue and confusion.
- What helps: Morning routines, blocks of time, and shutdown ceremonies. HR can step in with digital calendars, self-management training, or apps that allow employees to schedule their days with purpose — not anxiety.
2. Loneliness isn’t just emotional — it’s cognitive
Yes, home working makes room. But excessive isolation depletes its benefits. Studies reveal that loneliness engages the same brain mechanisms as physical pain. Over time, loneliness anaesthetises the mind, causes reduced motivation, and increases stress.
Even introverts report they feel a kind of “post-slow disconnection” from their company culture and team. And when lines between home and work begin to blur, it’s easy to just continue working past dinner time — not because you’re being productive, but because there is no off-switch. And so the line blurs even further.
- What helps: Authentic connection — not forced “fun.” HR can create room for real moments: peer sharing, learning circles between peers, or relaxed check-ins human and not required. Encourage hard stop times and authentic lunch breaks, too.
3. Visibility is a real problem
When no one sees your work, it’s natural to question whether it makes a difference. For remote workers, that “out of sight, out of mind” effect is more than intuition. It’s an obstacle to visibility, project work, or career advancement.
- Mind over matter: Motivation theories like Drive by Daniel Pink posit that advancement and acknowledgment are key to motivation. When feedback disappears, so does motivation.
- What helps: Maintain an achievement log. Send regular (but short) reports. Managers have to be trained by the HR function to hold people accountable for results, not effort. Peer feedback and formal performance reviews help contain bias.
4. Not all home offices are equal
One employee might have a bright office and noise-cancelling headphones. Another could be clacking away in a shared living room or splitting time caregiving in the background. Remote work isn’t one-size-fits-all — and when the setup isn’t optimized, performance and well-being suffer.
For some employees, particularly those with caregiving responsibilities, disabilities, or tiny spaces, remote work creates friction, not freedom.
- What helps: HR must touch base on working conditions often, not just on productivity. Offer coworking allowances, ergonomic gear, or hybrid flexibility to those in need of a new set-up. This isn’t logistics — it’s inclusion.
5. Communication gets hefty — and sometimes off the target
Remote teams rely on text, video, and scheduled syncs. That’s work. Tone is lost. Slack is overwhelming. Zoom is exhausting. Without low-stakes moments — like those spent in the hallway or lunchroom — collaboration becomes less adaptive and more transactional.
- Why it matters: Improvisational communication drives creativity. Without it, groups tend to work in silos, and problem-solving happens slower.
- What helps: Implement async-first workflows. Use tools like Loom, Notion, or update recordings to cut down on live meetings. Reward for clarity over speed. HR can shape these by modeling them in leadership teams and documentation practices.
Remote work: ideal in theory, challenging in reality
So home working is the perfect idea — no daily commute, flexible working hours, your own coffee. But this until you experience the reality, and remote work has very real challenges: distractions, loneliness, blurred boundaries, and the sense of invisibility.
Without routine, days become chaotic. Without informal conversation, collaboration breaks down. And not everybody has a quiet, comfortable home office. For many, working remotely can blur the line between independence and burnout.
But here’s the good news: these aren’t personal deficits — these are fixable design problems. With the right support, remote work can work.
HR teams have a responsibility to perform. It’s not just a question of offering remote choices —it’s about creating the appropriate arrangement. That means:
- Prioritizing outcomes, not time spent on the web
- Enabling breaks and clear-cut closing times
- Providing instruments, touch-bases, and adaptable customs
- Empowering managers to practice trust, not command
Remote work isn’t going away. But if we’re ever going to make it a success in the long run, we must get better at how we facilitate it.
Collaboration
Top 6 Financial Tips Every SaaS Founder Should Know

Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up with your software solution, deploy it, and become indispensable to fellow business owners everywhere — right?
Of course, it’s never that simple. Coming up with and creating your software is the easy part. The hard part is turning your idea into an actual business that enough customers are willing to pay for.
With that in mind, once they finalize their business concept, SaaS founders need to immediately turn their attention to their business’s finances. Building a solvent business model depends on you figuring out the numbers early.
Not sure where to start? Here are six financial tips every SaaS should keep in mind when building out their business.
Validate your idea before committing real funds
Lots of articles on the web will convince you that all you need to start your SaaS or other ecommerce business is an MVP — minimum viable product — that you can start selling. You can always tweak your MVP later as you garner feedback and experience.
Even spending that much of your resources and time, however, can be wasteful. If you build an MVP without a real understanding of whether people will pay for it, you’re essentially throwing money away unless you’re lucky enough to strike gold on your first pass.
You don’t need to build your software until you can demonstrate interest from potential customers. To measure that interest, use landing pages to gauge whether people want to learn more about your idea.
The process is fairly simple:
- Set up several versions of a landing page describing what your software does, how it works better than that of competitors, how much it costs, and other pertinent info that can fit “above the fold” of the page. Use a service like Unbounce or Instapage to set up A/B tests.
- Spend a few bucks on advertisements on Google and Facebook, drawing the attention of users outside your inner circle.
- Test to see how many not only click your ads, but complete your “call to action” (CTA) on each page, such as signing up for the company newsletter, or gaining “early access” to the product.
- Continue to tweak and test your landing pages for optimal copy, page layout, and CTAs until you’re confident you are doing the best job possible marketing your software.
If your CVR (conversion rate, or the percentage of people who complete your call to action after clicking your ad) is higher than a few percentage points (2% on mobile, 4% on desktop), you’ve got enough data to move ahead and build out your service with the confidence that people are willing to pay for your solution, and you itself can increase your business valuation. Another thing that can help improve your finances and the quality of your products is bottom-up budgeting.
Learn and track the important SaaS metrics
Lots of businesses know they need to hit certain metrics in order to remain profitable and keep the company going. Lots of these metrics are the same across the board, for almost every business — CVR, for example.
If you’re wondering what is the purpose of a business plan, it’s to provide a clear roadmap for your business’s strategy, finances, and goals, helping guide decisions and attract investors.
When writing your business plan — a must-have document for a business at any stage — keep in mind the following metrics and how you plan to perform well on each of them:
- LTV: Lifetime value, or a prediction of the net profit you’ll get out of your relationship with a customer.
- CAC: Customer acquisition cost, or the total cost of turning someone from a lead to a paying customer. Things like the cost of running an ad campaign, or how much you spend on CRM software, is factored into this metric.
- MRR: Monthly recurring revenue is the income a company can reliably expect every month.
- ARR: Annual recurring revenue is the income a company can reliably expect each year.
- ARPA: Average revenue per account, or your monthly or yearly recurring revenue divided by the number of customers you have.
- Churn: This isn’t an acronym—your churn rate is the percentage of customers you lost during a certain time frame, such as per month or per quarter.
- NPS: Net Promoter Score, or a measurement of the loyalty that customers feel toward your business, based on the question “How likely is it that you would recommend our company to a friend or colleague?”
When presenting a business plan, you can use professionally-designed business presentation templates to outline all the key steps to launch your idea and present the plan to an audience.
You can use a service like ChartMogul to get help tracking and measuring your metrics performance on a recurring basis.
Lock in your customer base with annual plans
Pricing strategy is one of the more difficult aspects of being a business owner. In a perfect world, we’d know the maximum value we could charge without losing a single prospective customer — but it’s never that easy.
To start, do research and see what your competitors charge for similar services — and try to beat those prices, if possible. If you lack competition (a rare occurrence), use your landing page tests to see what people would be willing to pay for your solution.
Once you choose a price (or several price tiers), annual subscriptions are the most efficient way to bill your customers. Even if you have to offer these plans at a discount, this billing method has two major benefits.
For one, annual billing locks in your customers, giving you consistent cash flow. Consistency is one of the most important aspects of healthy business cash flow — without it, you won’t be able to weather financial setbacks or bridge cash flow gaps that arise when your own bills come due before your revenue comes in. Knowing what will end up in your bank account every month beats up-and-down cash flow.
Secondly, focusing on annual subscriptions will get you out of the mindset of needing to always acquire new customers. That’s not where long-term profitability lies. As we’ll discuss below, you should look toward retaining customers, not finding new ones.
Venture capital is difficult to obtain
In 2021, U.S. venture capital investment peaked at over $345 billion, fueled by pandemic-era tech growth and low interest rates. However, by 2023–2024, that trend sharply reversed. With rising interest rates and investor caution, VC funding in the U.S. dropped to approximately $170 billion in 2024 — down nearly 50% from its high. The environment in 2025 remains tight, with VCs scrutinizing startups more rigorously and favoring profitability over rapid scale.
If you’re a SaaS founder and believe your idea deserves venture backing, timing and positioning are everything — but the odds remain steep.
Less than 1% of startups secure venture capital. The process is demanding, highly competitive, and typically requires warm introductions, insider networks, and a compelling growth story.
And if you’re a woman or a person of color, the odds shrink even further. As of recent data, women-founded startups received just 2% of VC funding, and founders of color continue to face systemic barriers in accessing capital.
In some situations, for some businesses, venture capital is an important tool for staying afloat while deferring profitability. The trade-off is that venture capitalists expect the business to provide a 10x return, at least, on their capital. That will put the business on a different path than if the goal was to be healthy and profitable from day one.
Venture capital makes for splashy headlines, but it’s not often a real option for most businesses, even SaaS businesses.
Debt financing is a common path to funding
If you are seeking business funding to help cover working capital shortfalls or to take advantage of a growth opportunity that requires investment beyond your profit margins, debt financing is a much more common route for small business owners. Make sure to prepare compelling documentation for your investors, one of the tools you can use is a pitch deck maker.
Using a small business loan, SBA loan, line of credit, credit card, or even a personal loan can give you access to a pool of funds to help grow your business responsibly while maintaining control of the company.
Taking on debt is always a risk in any context, but it’s a much more attainable and practical move for small business owners. Only take on debt if you have done the research to prove you can repay your loan (which may be required by some lenders before you are approved).
Build towards monetization and retention
As mentioned above, your primary financial consideration once you get your business up and running should be turning your attention to monetization and retention, rather than acquisition.
When you first start your business, acquisition is crucial. It’s how you build a customer base. But it reportedly costs five times as much to acquire a new customer as it does to retain an existing one. Existing customers are also easier to sell to than new customers, and they’re more likely to spend more money and try new products.
Eventually, you’ll find that you will get more value out of marketing to, addressing the needs of, and improving your SaaS for your existing customers than you would making your pitch to yet another new customer.
Conclusion
From the very beginning of your time as the owner of a SaaS business, you need to have money on your mind. Whether you’re testing different business model variables, comparing performance metrics to industry ideals, or calculating the APR on a business loan, the numbers must inform your decisions.
Without keeping a close eye on your bottom line, even the SaaS business with the lowest overheads can face rocky cash flow periods that can lead to early failure. Keep these tips in mind as you grow your business and you’ll be much better prepared when a cash crunch hits.
If you have additional tips on what SaaS should know from a financial standpoint, I’d love to hear them in the comments.
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