Collaboration
8 Effective Brainstorming Techniques to Inspire Brilliant Ideas

Brainstorming sessions are thought to occur mainly in tech company settings. After all, that’s how they come up with all of those ideas for new apps, right? In reality, many businesses take advantage of brainstorming. It helps them come up with new products and services, as well as ways to market their already existing products.
If your company’s brainstorming techniques end up with poor results, then it’s time to branch out and try some of these effective brainstorming techniques. Your employees might just come up with some excellent money making ideas.
Brainstorming definition
According to Whatis.com, brainstorming is a technique for solving problems that entails an unplanned series of suggestions and answers.
This method calls for a lengthy, rambunctious discussion in which each group member is encouraged to think aloud and offer as many ideas as they can based on their varied knowledge.
Brainstorming combines lateral thinking, a technique for creating new ideas to solve issues by taking a fresh look at them, with an informal approach to problem-solving. Some of these concepts can be incorporated into novel, inventive responses to issues, while others can spark new concepts.
The importance of preparation for effective brainstorming
A good brainstorming session doesn’t just happen – it has to be orchestrated and preconditioned. While it would seem that brainstorming was just a free exchange of ideas, the fact is, prepositioning makes all the difference between a chaotic conversation and a session brimming with brilliant ideas.
It is not overplanning or stifling creativity – it’s just that preparation creates the right environment and focus for ideas to blossom. Imagine attempting to construct a house without a step preceding the gathering of your tools: frustrating, unproductive, and messy. Well, brainstorming isn’t much different. A little groundwork goes a long way.
Here are ways in which preparation can make your brainstorming sessions more effective.
- Set clear goals: Before taking the plunge, define what you are trying to achieve. Are you going to brainstorm a new marketing strategy? A product design? A solution to a thorny problem? Having clear objectives gives your team a sense of direction and keeps the discussion on track.
- Create a comfortable environment: The physical space can greatly impact creativity. Find an environment that is relaxed, free from distractions, quiet, and comfortable – be it a quiet conference room, a cozy lounge, or even an outdoor space. The aim is to create an atmosphere where ideas can flow freely.
- Provide the right tools: Be prepared with materials like whiteboards, sticky notes, or brainstorming software to make the process easier. These tools will help bring the ideas out quickly in a very visual way to keep everyone engaged and organized.
- Share the agenda beforehand: Let them know what to expect. Even a simple email with the purpose and goals of the session can help the participants come prepared with thoughts and ideas, which in turn jump-starts the conversation.
- Prime the team with context: Share background information or examples to get everyone on the same page. Whether it’s market research, customer feedback, or competitor analysis, context helps bring forth relevant and innovative ideas.
When your team is well-prepared, brainstorming is less about scrambling for ideas and more about building on a solid foundation. Preparation doesn’t stifle creativity – it unlocks it. You create space and focus for your team to think freely, to collaborate effectively, and come up with those truly great ideas by laying the groundwork.
But even the best preparation can only take you so far if the people in the room don’t feel comfortable enough to speak up. That’s where the psychological side of brainstorming comes in – and it’s just as important as the agenda or the tools.
Encourage inclusion and psychological safety
Today, one of the most valuable tools in any modern workplace isn’t a gadget or a whiteboard – it’s the feeling that your voice matters.
Psychological safety has become essential in environments where creativity and innovation are expected. You can have the perfect agenda and the best tools on hand, but if people don’t feel safe to speak their minds, your brainstorming session will hit a wall before it even begins.
Just like preparation lays the foundation for focused thinking, psychological safety lays the groundwork for brave thinking – the kind that challenges the norm and sparks something new.
So how do you create that space?
- Set the tone early: Make it clear this is a place where ideas – big, small, odd, or bold – are welcome. Remind everyone that there are no bad suggestions in a brainstorm.
- Hold back on judgment: The goal is quantity, not perfection. Save critiques for later stages. The moment someone feels shut down, you lose momentum.
- Use tools to hear every voice: Digital whiteboards, shared docs, or anonymous idea submissions are great for drawing out input from quieter team members.
- Make room for everyone: Give each person a moment to share before opening the floor. It levels things out and prevents the loudest voices from dominating.
Think of psychological safety as the soft lighting and comfortable chairs of the brainstorming process – it’s not always visible, but it changes everything about how people show up. When people feel safe, they take creative risks. And that’s often when the magic happens.
8 Brainstorming techniques
When a brainstorming session is successful, the team can feel productive, successful, and eager for the next steps.
The use of efficient brainstorming can facilitate the feeling of accomplishment among employees. On the other hand, if a brainstorming session doesn’t work it may feel negative, repetitive, or useless for the as a whole.
Here are some steps that you can take to improve brainstorming within your team:
1. Step outside your office
Staying inside is anathema to coming up with creative ideas. Your employees face the same four walls, day in and day out. This makes creativity hard to come by. If you really want them to come up with some great brainstorming techniques, then you need to encourage employees to literally step outside the box.
For example, if you’re trying to develop a new product, have them go to the store and look at existing models. Or just let them spend some time walking around outside before the session begins. This physical energy often awakens mental creativity and boosts productivity.
2. Write down ideas no matter how crazy they seem
This is one of the most popular brainstorming techniques.
Sometimes one idea leads to another – even if that first idea is unreasonable and rather off the wall. However, if you don’t write these ideas down, they might be easily forgotten. It doesn’t matter what you write them down on; everything from a large whiteboard to a piece of paper or even a shared Google document will work.
What matters is that they’ll be saved for people to use later. You never know what might develop. The more ideas, the better, even if some of them seem outlandish at first.
3. Set up some general ground rules that aren’t overly strict
A good brainstorming session shouldn’t be a free for all. Yes, people tend to get excited and talk over each other, but that can actually cause discord within the group. This can lead to people being afraid to speak up.
In order to prevent these situations, you need to set up some general ground rules. They can be as simple as “only one person talks at a time” or “don’t disparage other people’s ideas.” You can even choose unusual, somewhat existential rules like “go with the flow” and “be visual with your thoughts.” Just make sure that everyone in the brainstorming session knows about the rules before they get started.
4. Add some toys and physical objects to the room
Studies have shown that people think better when they have something in their hands to fiddle with. One of the good brainstorming techniques would be to stock the room with small toys like fidget spinners, sets of blocks, and even good old-fashioned Play-Doh creates a fun atmosphere.
You can even encourage your employees to bring in their own “thinking toys.”
After all, some people just prefer to have a pen or pencil to fiddle with, while others might already have their own creative toys in mind.
5. Play word games during your brainstorming session
Word games work kind of like toys, only there aren’t any physical objects involved. These games are also a good way to break the ice. This is useful if you have a few employees who are afraid to speak up – or, in leadership parlance, are “out group members.” Everyone will be less intimidated if they are forced to speak up in a silly situation.
On top of that, you can use wordplay to develop creative ideas. Start with a single word written on a whiteboard and then have your employees build on it.
6. Use reverse psychology
This doesn’t mean that you need to tell your employees not to brainstorm. It’s actually one of the brainstorming techniques that you can use to get their creative juices flowing. For example, if you were planning an event and trying to come up with a creative hook, rather than telling your employees to come up with a way of welcoming the guests, ask how they would anger the guests instead.
With this technique, the ideas will start flowing, and then you can switch those angry ideas around in order to come up with useful, creative ones.
7. Create a mood board for each project
Mood boards tend to be home design oriented. Designers include everything from furniture to paint swatches in order to point out just how the finished room will feel. You can turn a whiteboard into a mood board for your next brainstorming session, just by writing down words that are associated with the project.
You might want to throw some pictures on there, too. Since most people are visual learners, these additional associations will help them come up with ideas. In fact, as they call out suggestions, you can add them to the mood board. It’s a great idea to use brainstorming tools for better collaboration.
8. Be disruptive
If you’re competing against a company or a business that has the lion’s share of the market with a huge budget, you need to change the game by being disruptive. And the best way to do this is by asking these three questions:
- What is your challenge? With your team around, try to find out the biggest challenge that can hinder your progress. Finding out these challenges is critical to the success of your company. E.g. How to bring out a low cost 4G smartphone?
- Which assumptions are related to the challenge? One of the assumptions can be Millennials are the target market for your new smartphone. Or, gold and gray are two of the most popular colors for your smartphone.
- Which assumptions to choose and use as thought-starters? E.g. If your target audience is millennials, what are the ways to target an audience outside this range—senior citizens, housewives, etc.
How does brainstorming improve the final product
Brainstorming is not a method of passing time at the start of meetings; it is actually a structured process that provides real value in your final product. If properly executed, it brings out the best ideas, highlights the most hidden challenges, and helps teams work well together. Here is how it can make a difference:
- Unleashes creativity through collaboration
It brings people with different points of view together, and new creative ideas start forming. People start building on each other’s ideas, bringing unique solutions that probably no one alone would have come up with. - Finds potential problems early
Brainstorming allows you to look at an idea from all possible angles. This helps your team find any potential problems or roadblocks early, saving you time and resources down the line. - Refines ideas to get better results
It’s not about quantity; it’s about quality. Brainstorming helps a team take those rough ideas and build them up into developed concepts ready to be put into action. - Increases team involvement
When everyone gets a chance to contribute, they feel a sense of ownership and pride in the project. This creates more buy-in from the team and also creates a more collaborative atmosphere. - Introduces creative tweaks
Even the smallest suggestions, given during a session, can drive meaningful improvement. Be that a fresh design idea or a process tweak that drives efficiency, it will help lift your product or solution. - Inspires faster problem-solving
Stuck on a challenge? A brainstorming session could just open up new avenues of approach to the problem. Sometimes, all it takes is that one fresh perspective to break through that creative block.
Brainstorming is more than just throwing ideas on a whiteboard; it’s a process that strengthens your team, sharpens your solutions, and makes your final product truly stand out. So get your team together, let the creativity flow, and see how far great ideas can take you!
Collaboration
4 Common Problems of Virtual Teams are Solved

Low-stress level, no commute, no shoes, PJs only, spending more time with family and friends, and so much more. Sounds neat right? According to some studies, remote work has brought higher productivity and a more positive work-life balance since the beginning of the pandemic. However, it’s not all rainbows and butterflies, is it? We have been facing some challenges, to say the least. We struggle with unplugging ourselves once the work is done for the day, we need our office gossip, and even though we don’t need to wear shoes, we still kinda miss them. Many problems can appear when we are managing virtual teams. However, does that mean we cannot ace a video meeting or have the same level of communication with our teammates as we did before? Never! All we have to do is get our hands to the right collaboration tools to manage our virtual teams. I give to you the solutions to the most common problems we’ve faced working from home. Trust me, it really is as easy as pie!
1. Communication breakdown: it’s not all about messages — it’s about meaning
The one most reported problem of remote teams is communication — or the lack of it. But it has nothing to do with missed messages. It has everything to do with lost context.
When you communicate face-to-face, 70–90% of what you intend is communicated through body language, tone of voice, and facial expressions. Remote workers lack that level. An urgent message meant to be productive will be cold. A wait in responding will be perceived as not caring.
That’s why business communications tools like Chanty, Google Chat, and GoToMeeting aren’t nice-to-haves, they’re must-haves. They facilitate teams to communicate in real-time, clarify their communication, and utilize richer media like voice and video. Still, the best tool is nothing without a shared communication culture.
HR comes into play here. Get teams to figure out how they communicate: messaging vs. meeting, how they handle urgency, and what “offline” means. Prioritize making voice notes and camera-on calls the new normal to bring back that human feel.
Communication isn’t only about words. It’s about being heard — and feeling connected.
2. Collaboration without clarity: the hidden cost of scattered work
In an office, things naturally tend to overlap. You stretch over a desk. You cut off someone at the coffee machine. You interpret a face at a brainstorming session.
In virtual teams, it doesn’t happen. And without the proper tools, folks will naturally feel like they’re working in solitude — despite being part of a team.
This is where Google Workspace, Microsoft 365, Dropbox, and OneDrive come in. These apps are not simply storage devices — they create a virtual workspace where collaborators can work together. Teams can work together on docs, comment in real-time, and have one source of truth.
But what really matters is psychological safety. If employees don’t feel free to give each other working drafts or ask for help, technology can’t fix that. HR leaders must create a space where collaboration means learning alongside one another, not just working alongside one another.
Technology reduces the friction. But humans reduce the fear. That’s how collaboration thrives.
3. Remote project confusion: why visibility matters more than ever
Without structure, remote projects can drift. Deadlines are missed. Jobs get blurry. Team members do not know what others are doing — or what they must do.
Project management tools like Asana, Jira, Basecamp, and SmartTask bring much-needed discipline. They break goals into doable pieces. They delegate tasks. They provide timelines and certainty.
But aside from task management, these sites are emotional clarity tools. When everyone can see who’s working on what, stress goes down. Nobody feels like they’re doing it all themselves. Nobody feels ignored. Transparency is peace of mind.
For HR, it’s a golden opportunity. Utilize these tools not just for productivity — but for inclusion. A reserved junior team member during meetings can spring to life when they are given clear guidance in a task board. A mute struggler might reveal to us their stress in overdue assignments.
Project management tools have secrets. Savvy HR teams listen intently.
4. Time and productivity tracking: from surveillance to self-awareness
Time tracking is one of the more controversial aspects of remote work. Done badly, it’s intrusive. Done well, it’s an amazing wellness and performance tool.
TimeDoctor, Hivedesk, Toggl, and PomoDone are some of the applications that enable teams to see how they spend their time. They show data on attention, idleness, and task-switching. To remote teams, this isn’t accountability — it’s awareness.
Most remote workers struggle to “switch off.” They work longer, take shorter breaks, and quietly burn out. HR can use time-tracking data not as a punisher, but as a protector. Recognizing overwork early is an act of care.
Furthermore, these tools empower people. People can look at when they’re most productive, or where they drift off course. They can set their own schedules, and build better habits.
The true value isn’t in tracking time — it’s in getting time to work more effectively for individuals.
Final Thought
No matter how many tools you bring on board, virtual teams will fail if their human needs are not met. The need to connect. To be seen. To understand. To trust.
Which makes HR’s role so critical. You’re not just choosing software —you’re developing culture. When you combine great tools with compassionate leadership, you don’t just solve issues — you create an environment where remote doesn’t equal removed.
Because in the end, remote teams don’t succeed because of technology.
They succeed because they care.
Collaboration
10 Pros and Cons of Working Remotely

Work-from-home arrangements are most successful when employers set clear parameters and invest in technology, such as videoconferencing, to help remote personnel feel like they are part of the team, – McDonald
Remote working, working-at-home, telecommuting, and any other similar variations of terms that describe working outside the walls of a traditional office, are getting increased popularity in recent years. Before Covid 19 working from home was a luxury that many of us dreamed of. Seeing pictures of remote workers in some distant places was something that we all wished for (at least I know I did). But let’s be real. Not all that glitters is gold. Working from home has some pitfalls as well.
There are many studies and statistics that favor both ways but together with my team, we decided to make a pros and cons list that will take you in and help you investigate this way of working, letting you weigh the advantages and disadvantages of the same.
The psychological and practical benefits of remote work
Let’s be honest — commuting five days a week to gaze at fluorescent lights while battling back-office gossip and surprise meetings isn’t necessarily a productivity dream. Remote work isn’t a trend — it’s a work life upgrade. And no, not because you can go to meetings in your pajamas (although we wouldn’t judge either).
This is what really makes remote work a game changer — for employees and HR teams.
1. You might actually get more done
Working remotely usually means fewer distractions. No watercooler conversation, no spontaneous 45-minute “quick syncs,” and none whatsoever heating fish in the break room.
- How it works: When you’re in charge of your surroundings, you focus more. It’s not anecdotal— psychologists call this lower cognitive load. Your brain isn’t spending energy repressing distractions.
- HR tip: Time to move beyond “Are they online?” to “Did the work get done well?” Focus on results. Trust trumps micromanagement.
2. Autonomy = Motivation
When people have control over how, when, and where they get their work done, magic happens. Self-Determination Theory (Deci & Ryan) is a reminder that autonomy is a strong psychological driver of motivation and engagement. In plain English? People want to be trusted adults.
- In the wild: Remote workers are more likely to feel happy to be responsible — not less. When employees take ownership, they’re apt to deliver.
- HR tip: Grant autonomy, but don’t lose sight of the map. Flexible policies work best alongside clearly set goals and accountability. Freedom thrives with structure — not chaos.
3. Work-life fit wins over work-life “balance”
“Balance” is such a misnomer, as if the work and life are two even weights on the scale. Come on — it’s more like thrashing about with fiery torches. Remote work allows us to glide between roles so seamlessly: parent, partner, pro.
- Psychological perk: It enhances cognitive flexibility and reduces role conflict. In other words: fewer meltdowns between meetings and school runs.
- HR tip: Foster healthy boundaries. Asynchronous options and thoughtful communication windows prevent burnout while keeping the momentum going.
4. No commute = time (and sanity) regained
Let’s do the math. If your one-way commute was 45 minutes, that’s 90 minutes a day—7.5 hours a week. That’s nearly a whole workday stuck in traffic or wedged between strangers on public transit.
- In practice: People use that time to sleep more, eat well, exercise, or spend time with loved ones. All of which results in better work performance.
- HR tip: Sponsor wellness initiatives that capitalize on this gained time. Maybe offer fitness app stipends or reward morning mindfulness routines.
5. A Personalized workspace reduces daily stress
Office thermostats are the holiest workplace battleground. In your own home, you can finally tailor your seat height, control the volume, and sport fuzzy socks without worry.
- Science claims: Reducing “micro-stressors” (like ambient noise or inadequate lighting) supports emotional control and cognitive concentration.
- HR tip: Don’t simply send a laptop. Offer ergonomic advice, remote office stipends, or even workspace setup courses. Help people craft a space where they can actually thrive.
6. Alignment with natural productivity rhythms
Some of us are most productive at 6 a.m. Others discover their creative rhythm after dinner. Chronobiology confirms: people have different natural rhythms. And no, early risers aren’t “better workers” — they’re just wired differently.
- Real-world win: Writers, coders, and designers often say their best work happens outside the 9–5. Letting people match tasks with energy leads to more “flow” and better output.
- HR tip: Embrace results over rigid hours. Define collaboration windows, but let people control when they dive into deep work. You’ll be surprised at the quality that comes out of a 10 p.m. burst of genius.
7. Improved retention and organizational commitment
If people feel they’re trusted, respected, and able to manage their own lives, they’ll stay around. Happiness isn’t an amenity — it’s a retention device.
- Brain boost: Happy workers are healthier, more engaged, and more productive. It’s basic psychology — having control reduces stress.
- HR tip: Offering remote opportunities and flexible work schedules makes your company’s employer reputation shine. It’s no longer an incentive — it’s the standard.
The quiet challenges of working remote: What we don’t talk about enough
Remote work can be empowering — but it’s not always easy. While convenience and adaptability are the touted benefits, many remote workers struggle with issues that quietly undermine focus, engagement, and productivity. Some are personal. Some are structural. Either way, they’re real — and HR leaders need to see them if they want to make remote work truly work.
Here’s a closer, more honest look at why remote work is difficult—and how it isn’t.
1. Lack of structure can derail your day
Without the outside rhythm of office life, it’s easy to get in late, take too many breaks, or succumb to multitasking wicked habits. That much freedom is disorienting. Projects are delayed. Focus drifts. The line between “working” and just sitting in front of a screen becomes muddled quickly.
- Why it happens: Our brains need context and environmental cues to stay task mode. Working in bed or jumping straight from breakfast to meetings can lead to decision fatigue and confusion.
- What helps: Morning routines, blocks of time, and shutdown ceremonies. HR can step in with digital calendars, self-management training, or apps that allow employees to schedule their days with purpose — not anxiety.
2. Loneliness isn’t just emotional — it’s cognitive
Yes, home working makes room. But excessive isolation depletes its benefits. Studies reveal that loneliness engages the same brain mechanisms as physical pain. Over time, loneliness anaesthetises the mind, causes reduced motivation, and increases stress.
Even introverts report they feel a kind of “post-slow disconnection” from their company culture and team. And when lines between home and work begin to blur, it’s easy to just continue working past dinner time — not because you’re being productive, but because there is no off-switch. And so the line blurs even further.
- What helps: Authentic connection — not forced “fun.” HR can create room for real moments: peer sharing, learning circles between peers, or relaxed check-ins human and not required. Encourage hard stop times and authentic lunch breaks, too.
3. Visibility is a real problem
When no one sees your work, it’s natural to question whether it makes a difference. For remote workers, that “out of sight, out of mind” effect is more than intuition. It’s an obstacle to visibility, project work, or career advancement.
- Mind over matter: Motivation theories like Drive by Daniel Pink posit that advancement and acknowledgment are key to motivation. When feedback disappears, so does motivation.
- What helps: Maintain an achievement log. Send regular (but short) reports. Managers have to be trained by the HR function to hold people accountable for results, not effort. Peer feedback and formal performance reviews help contain bias.
4. Not all home offices are equal
One employee might have a bright office and noise-cancelling headphones. Another could be clacking away in a shared living room or splitting time caregiving in the background. Remote work isn’t one-size-fits-all — and when the setup isn’t optimized, performance and well-being suffer.
For some employees, particularly those with caregiving responsibilities, disabilities, or tiny spaces, remote work creates friction, not freedom.
- What helps: HR must touch base on working conditions often, not just on productivity. Offer coworking allowances, ergonomic gear, or hybrid flexibility to those in need of a new set-up. This isn’t logistics — it’s inclusion.
5. Communication gets hefty — and sometimes off the target
Remote teams rely on text, video, and scheduled syncs. That’s work. Tone is lost. Slack is overwhelming. Zoom is exhausting. Without low-stakes moments — like those spent in the hallway or lunchroom — collaboration becomes less adaptive and more transactional.
- Why it matters: Improvisational communication drives creativity. Without it, groups tend to work in silos, and problem-solving happens slower.
- What helps: Implement async-first workflows. Use tools like Loom, Notion, or update recordings to cut down on live meetings. Reward for clarity over speed. HR can shape these by modeling them in leadership teams and documentation practices.
Remote work: ideal in theory, challenging in reality
So home working is the perfect idea — no daily commute, flexible working hours, your own coffee. But this until you experience the reality, and remote work has very real challenges: distractions, loneliness, blurred boundaries, and the sense of invisibility.
Without routine, days become chaotic. Without informal conversation, collaboration breaks down. And not everybody has a quiet, comfortable home office. For many, working remotely can blur the line between independence and burnout.
But here’s the good news: these aren’t personal deficits — these are fixable design problems. With the right support, remote work can work.
HR teams have a responsibility to perform. It’s not just a question of offering remote choices —it’s about creating the appropriate arrangement. That means:
- Prioritizing outcomes, not time spent on the web
- Enabling breaks and clear-cut closing times
- Providing instruments, touch-bases, and adaptable customs
- Empowering managers to practice trust, not command
Remote work isn’t going away. But if we’re ever going to make it a success in the long run, we must get better at how we facilitate it.
Collaboration
Top 6 Financial Tips Every SaaS Founder Should Know

Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up with your software solution, deploy it, and become indispensable to fellow business owners everywhere — right?
Of course, it’s never that simple. Coming up with and creating your software is the easy part. The hard part is turning your idea into an actual business that enough customers are willing to pay for.
With that in mind, once they finalize their business concept, SaaS founders need to immediately turn their attention to their business’s finances. Building a solvent business model depends on you figuring out the numbers early.
Not sure where to start? Here are six financial tips every SaaS should keep in mind when building out their business.
Validate your idea before committing real funds
Lots of articles on the web will convince you that all you need to start your SaaS or other ecommerce business is an MVP — minimum viable product — that you can start selling. You can always tweak your MVP later as you garner feedback and experience.
Even spending that much of your resources and time, however, can be wasteful. If you build an MVP without a real understanding of whether people will pay for it, you’re essentially throwing money away unless you’re lucky enough to strike gold on your first pass.
You don’t need to build your software until you can demonstrate interest from potential customers. To measure that interest, use landing pages to gauge whether people want to learn more about your idea.
The process is fairly simple:
- Set up several versions of a landing page describing what your software does, how it works better than that of competitors, how much it costs, and other pertinent info that can fit “above the fold” of the page. Use a service like Unbounce or Instapage to set up A/B tests.
- Spend a few bucks on advertisements on Google and Facebook, drawing the attention of users outside your inner circle.
- Test to see how many not only click your ads, but complete your “call to action” (CTA) on each page, such as signing up for the company newsletter, or gaining “early access” to the product.
- Continue to tweak and test your landing pages for optimal copy, page layout, and CTAs until you’re confident you are doing the best job possible marketing your software.
If your CVR (conversion rate, or the percentage of people who complete your call to action after clicking your ad) is higher than a few percentage points (2% on mobile, 4% on desktop), you’ve got enough data to move ahead and build out your service with the confidence that people are willing to pay for your solution, and you itself can increase your business valuation. Another thing that can help improve your finances and the quality of your products is bottom-up budgeting.
Learn and track the important SaaS metrics
Lots of businesses know they need to hit certain metrics in order to remain profitable and keep the company going. Lots of these metrics are the same across the board, for almost every business — CVR, for example.
If you’re wondering what is the purpose of a business plan, it’s to provide a clear roadmap for your business’s strategy, finances, and goals, helping guide decisions and attract investors.
When writing your business plan — a must-have document for a business at any stage — keep in mind the following metrics and how you plan to perform well on each of them:
- LTV: Lifetime value, or a prediction of the net profit you’ll get out of your relationship with a customer.
- CAC: Customer acquisition cost, or the total cost of turning someone from a lead to a paying customer. Things like the cost of running an ad campaign, or how much you spend on CRM software, is factored into this metric.
- MRR: Monthly recurring revenue is the income a company can reliably expect every month.
- ARR: Annual recurring revenue is the income a company can reliably expect each year.
- ARPA: Average revenue per account, or your monthly or yearly recurring revenue divided by the number of customers you have.
- Churn: This isn’t an acronym—your churn rate is the percentage of customers you lost during a certain time frame, such as per month or per quarter.
- NPS: Net Promoter Score, or a measurement of the loyalty that customers feel toward your business, based on the question “How likely is it that you would recommend our company to a friend or colleague?”
When presenting a business plan, you can use professionally-designed business presentation templates to outline all the key steps to launch your idea and present the plan to an audience.
You can use a service like ChartMogul to get help tracking and measuring your metrics performance on a recurring basis.
Lock in your customer base with annual plans
Pricing strategy is one of the more difficult aspects of being a business owner. In a perfect world, we’d know the maximum value we could charge without losing a single prospective customer — but it’s never that easy.
To start, do research and see what your competitors charge for similar services — and try to beat those prices, if possible. If you lack competition (a rare occurrence), use your landing page tests to see what people would be willing to pay for your solution.
Once you choose a price (or several price tiers), annual subscriptions are the most efficient way to bill your customers. Even if you have to offer these plans at a discount, this billing method has two major benefits.
For one, annual billing locks in your customers, giving you consistent cash flow. Consistency is one of the most important aspects of healthy business cash flow — without it, you won’t be able to weather financial setbacks or bridge cash flow gaps that arise when your own bills come due before your revenue comes in. Knowing what will end up in your bank account every month beats up-and-down cash flow.
Secondly, focusing on annual subscriptions will get you out of the mindset of needing to always acquire new customers. That’s not where long-term profitability lies. As we’ll discuss below, you should look toward retaining customers, not finding new ones.
Venture capital is difficult to obtain
In 2021, U.S. venture capital investment peaked at over $345 billion, fueled by pandemic-era tech growth and low interest rates. However, by 2023–2024, that trend sharply reversed. With rising interest rates and investor caution, VC funding in the U.S. dropped to approximately $170 billion in 2024 — down nearly 50% from its high. The environment in 2025 remains tight, with VCs scrutinizing startups more rigorously and favoring profitability over rapid scale.
If you’re a SaaS founder and believe your idea deserves venture backing, timing and positioning are everything — but the odds remain steep.
Less than 1% of startups secure venture capital. The process is demanding, highly competitive, and typically requires warm introductions, insider networks, and a compelling growth story.
And if you’re a woman or a person of color, the odds shrink even further. As of recent data, women-founded startups received just 2% of VC funding, and founders of color continue to face systemic barriers in accessing capital.
In some situations, for some businesses, venture capital is an important tool for staying afloat while deferring profitability. The trade-off is that venture capitalists expect the business to provide a 10x return, at least, on their capital. That will put the business on a different path than if the goal was to be healthy and profitable from day one.
Venture capital makes for splashy headlines, but it’s not often a real option for most businesses, even SaaS businesses.
Debt financing is a common path to funding
If you are seeking business funding to help cover working capital shortfalls or to take advantage of a growth opportunity that requires investment beyond your profit margins, debt financing is a much more common route for small business owners. Make sure to prepare compelling documentation for your investors, one of the tools you can use is a pitch deck maker.
Using a small business loan, SBA loan, line of credit, credit card, or even a personal loan can give you access to a pool of funds to help grow your business responsibly while maintaining control of the company.
Taking on debt is always a risk in any context, but it’s a much more attainable and practical move for small business owners. Only take on debt if you have done the research to prove you can repay your loan (which may be required by some lenders before you are approved).
Build towards monetization and retention
As mentioned above, your primary financial consideration once you get your business up and running should be turning your attention to monetization and retention, rather than acquisition.
When you first start your business, acquisition is crucial. It’s how you build a customer base. But it reportedly costs five times as much to acquire a new customer as it does to retain an existing one. Existing customers are also easier to sell to than new customers, and they’re more likely to spend more money and try new products.
Eventually, you’ll find that you will get more value out of marketing to, addressing the needs of, and improving your SaaS for your existing customers than you would making your pitch to yet another new customer.
Conclusion
From the very beginning of your time as the owner of a SaaS business, you need to have money on your mind. Whether you’re testing different business model variables, comparing performance metrics to industry ideals, or calculating the APR on a business loan, the numbers must inform your decisions.
Without keeping a close eye on your bottom line, even the SaaS business with the lowest overheads can face rocky cash flow periods that can lead to early failure. Keep these tips in mind as you grow your business and you’ll be much better prepared when a cash crunch hits.
If you have additional tips on what SaaS should know from a financial standpoint, I’d love to hear them in the comments.
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